PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureSpectrum Announces Completion of Equity Funding from Arthur Ventures
WESTLAKE VILLAGE, CALIFORNIA, March 22, 2023 - PureSpectrum, the creators of quality-first market research sample access and insights platforms...
PureSpectrum Announces PureScore™ 2.0
WESTLAKE VILLAGE, CALIFORNIA, March 15, 2023- PureSpectrum’s mission and commitment to providing the best online data quality in the industry are...
Celebrating Employee Appreciation Day
Like many words in the English language, appreciation has many meanings and has evolved over time. For example, appreciation can mean understanding,...
PureSpectrum Places #47 on Built In’s Best Workplaces
As a founder, you naturally love the company you are building. You are excited about the vision and you look for team members that will roll up...
2023: Year of the User
If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great...
Is Your Business Ready for the Coming Economic Cycle?
How To Prepare Mortgage rates for a 30-year fixed in the US have gone from 3.7% in January to 7.5% in December, more than doubled! Inflation is...
Survey Methodology: What You Need to Know to Write Great Surveys
Survey Methodology Studies Survey Methods Picking the best survey methodology to conduct your research is essential. The most effective survey...
Open-Ended Survey Questions: How to Ask, Examples, Tips, and Tricks
Open-Ended Questions: Tips & Tricks for Getting the Most Out of Your Survey When writing a market research survey, it's essential to think about...
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...