PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Data Quality: What We’ve Learned and What’s Ahead
If you are in market research, there’s a high probability that you have grappled with data quality issues. Trying to outsmart fraud is an...
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...
Tracking EVs: Excitement and Roadblocks
Markets change fast, but consumer sentiments change faster. This is certainly true when it comes to electric vehicles. A year ago, EVs seemed like...
Let’s Talk About Agile Research
Agile Research is a constant topic in modern online quantitative market research. But not all customers I speak to understand exactly what it is and...
PureSpectrum is a GRIT Most Innovative Supplier
#16 Most Innovative 2022 is proving to be a year of tremendous growth for PureSpectrum. We are honored to again be recognized and featured in the...
Concept Testing Basics and FAQs
What is Concept Testing? When you have a new product or marketing campaign, concept testing research is an effective way to test how it will be...
Fast Food for French Families?
The French are known for their cuisine and wonderful cafe culture. But as many countries adopt fast food as the answer to a quick family meal, we...
Le fast-food pour les familles françaises?
Les français sont connus pour leur cuisine et leur merveilleuse culture des cafés. Mais comme de nombreux pays adoptent le fast-food comme solution...