Powering Innovation: Testing the Limits of Behavioral Science
PureSpectrum automates the best of market research processes and enables clients to create innovative products that are advancing the industry. Throughout the past several years, Sentient Decision Science Founder/CEO Aaron Reid has been testing the limits of...
PureSpectrum Buy API: Is Your Research a Good Fit?
The PureSpectrum Buy API simplifies the survey building and fielding process, allowing researchers to conduct large amounts of automated work in just two API calls. This product offers a more streamlined process for companies looking to go beyond an automated survey...
The Great Refresh: Changing Consumer Values Amid COVID-19
An insights leader for the global entertainment and technology industries, National Research Group (NRG) is known for its sophisticated research capabilities, blending the best of qualitative and quantitative practices to provide their clients with the necessary...
M/A/R/C Research: PureSpectrum as a True Partner
At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means the quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see...
PureSpectrum Adds Norman Behrend as Managing Director, Central Europe
Norman Behrend joins the team as Managing Director, Central Europe. In this role broadening the coverage capabilities of the PureSpectrum European team, he will be focused on expanding business and the PureSpectrum corporate network in the region. “I am excited to...
Introducing Better Quota Searchability
New to the PureSpectrum platform, a better way to organize and manage your quotas while in field. View different segments of your custom-set audiences with a new searchability feature and pagination feature. After launching your study, click on the survey in your...
Introducing Storefront Custom Questions
Generating surveys using an automated approach can sometimes be limited in its ability to customize questionnaires to meet data collection needs. Our Storefront product is revolutionizing insights automation. With Storefront Custom Questions and Custom Screener, you...
How Market Researchers Choose Panel Providers
Choosing a sample partner can be challenging. Finding respondents through online survey companies to answer the surveys they’ve created can be a daunting task for market researchers. They have one main goal when searching for a panel provider: get the project done....
How PureSpectrum is Making the Best of Quarantine
It’s hard to ignore the current universal call to action: social distancing. As humanity weathers this unprecedented pandemic, keeping morale up has been a challenge for companies everywhere. At PureSpectrum, working from home has meant getting creative with team...
PureSpectrum To Become Marketing Research Education Foundation (MREF) Diamond-Level Sponsor
As part of our 2020 vision of quality, PureSpectrum committed to becoming a Diamond-Level Sponsor of the Marketing Research Education Foundation (MREF) in January, and improve the quality of life for people around the world. Michael McCrary, PureSpectrum’s CEO and...
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