PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
How Do You Get Data for Market Research?
Using a comprehensive market research insights platform, businesses can easily obtain data about their target market. With just a few clicks,...
How To Do Market Research Analysis Effectively
What does your audience want? And how does your brand solve its customers’ most critical pain points? These are just a few examples of the difficult...
What Software Do Market Research Analysts Use?
Gone are the days of manual market research analysis. Marketers no longer have to stand on the streets asking people if they remember any of the ads...
Market Research Analysis Software
Do you know what your target audience is really looking for in a product or service? Does your marketing truly resonate with your ideal customer? Is...
Why Is Research Important in Consumer Behavior?
Conducting research is a vital part of any successful business. With it, leadership can make smart business decisions on topics like: What to spend...
What Makes a Successful Market Research Program?
So, you’re looking to leverage the many benefits of market research, but aren’t quite sure where to start—or what kinds of tools you should equip...
Target Market Research Tools
Choosing the right market research insights platform has never been more important. Why? Because consumer behaviors are changing faster than ever...
Market Research Tools for Startups
73.6% of statistics are made up—including this one. Yet a quick Google search on data accuracy will yield a variety of fabricated answers for how...
What Are Market Research Tools?
Market research tools are a collection of techniques and methods that help businesses gather and analyze data related to their target consumers....