PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureSpectrum Introduces S2S Secure: Enhancing Data Integrity and Fighting Survey Fraud Together
PureSpectrum is excited to announce the launch of S2S Secure to ensure data integrity and mitigate survey fraud. This new technology will add...
Dethroning the Critics: The People’s Verdict on Apple’s 100 Albums
Apple released its 100 Best Albums list and the world reacted. Thousands of music lovers responded on social media, blogs, and podcasts with their...
Building Brand Magic: Experience Marketing for B2B
We tend to complicate B2B marketing, but at its core, it’s about people. People are at the center of organizations - those making business decisions...
Building a Culture of Excellence: 3 PureSpectrum Practices
I decided to start PureSpectrum for two main reasons. Firstly, I knew there was a better way to sample. If I could bring together the right people...
The Simple Math to Solve Your Data Quality Problem
A common mistake made by researchers, project managers, and other stakeholders looking at data quality in a multi-sourced world is concluding that...
Leading with Passion: A Spotlight on PureSpectrum Women-Led Initiatives
As a wrap-up of this year’s Women’s History Month, we wanted to highlight some of the women-led projects at PureSpectrum. Women’s History Month is a...
2024: Delivering Confidence
Confidence is powerful. Confidence empowers individuals to make decisions with conviction and drives performance. Teams that operate with confidence...
PureSpectrum Announces PureText™ API Integration
Westlake Village, CA (September 26, 2023) PureSpectrum’s continued commitment to providing the best online data quality in the industry is further...
PureSpectrum POV: William Van Heusen & the IR Generator
At PureSpectrum, innovation is not just a buzzword; it's one of our cornerstones. We foster an environment where ideas are not only welcomed but...