Blog

Outside the Boardroom – David Breihan

At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see firsthand the human side of market research. Outside...

2020: The Relentless Pursuit of Quality

Every year, I carve out time to create a guiding principle for the business that serves as the north star for everyone that works at PureSpectrum. In years past the missions were clear and easily remembered. In 2016, it was “Live in July”, which meant that we wanted to have...