by Monica Voss | Jul 29, 2021 | Conferences
Last week I attended SampleCon 2021 in Pasadena, CA. Focused on the goal of creating an open forum for discussion around topics related to the sample industry, the convention brought together Research Professionals, Analysts, Panels, Customer Experience Leaders, and...
by PureSpectrum | Jul 13, 2021 | Data, Insights Platform
In June 2021, American Airlines joined Southwest and banned alcohol during flights. This came as a response to a surge in unruly passengers post-COVID-19 lockdowns. Passengers have grown used to giving up small luxuries when traveling during the COVID-19 pandemic but...
by PureSpectrum | Jul 11, 2021 | Company
SYDNEY & SINGAPORE, July 12, 2021 – Following the opening of their APAC HQ in Singapore, PureSpectrum adds veteran talent and a new Australian office to its roster. This continued investment in exceptional talent demonstrates the organization’s commitment to...
by PureSpectrum | Jul 8, 2021 | Marketplace, Products
There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you can depend on Researchers conducting online studies have increasingly adopted marketplaces that utilize multi-sourcing...
by PureSpectrum | Jul 6, 2021 | Data, Insights Platform
Talk of Bitcoin is seemingly everywhere these days and Americans are investing in record numbers. But is Bitcoin a fleeting trend that Elon Musk tweets about or do people actually feel confident in their understanding of cryptocurrency? Surprisingly, almost...
by PureSpectrum | Jun 30, 2021 | Data, Insights Platform
During the COVID-19 lockdowns, more Americans than ever turned to delivery apps to have meals brought to their doorsteps. Companies like DoorDash, GrubHub, and UberEats have become household names, but like sourdough and Zoom parties, will ordering through these apps...
by PureSpectrum | Jun 29, 2021 | Features, Marketplace
“Traffic channels have made my client’s fielding easier and more efficient.” – Cecilia Engelking, PureSpectrum Account Manager PureSpectrum’s goal is to make researchers’ jobs easier, which is why we created the traffic channels feature on our platform....
by James Rogers | Jun 1, 2021 | Company, Marketplace, Products
Historically the market research industry’s adoption of API, DIY / Self-Serve Automation has been slow on the uptake in Asia Pacific. Resistance can be attributed to traditional process methodology, cost-effective ‘managed solutions’, and notably the perceived...
by PureSpectrum | May 2, 2021 | Company, Insights Platform, Products
LOS ANGELES & SAN FRANCISCO, May 3, 2021 – Fast-growth market research technology company, PureSpectrum, acquires Instant Insights, a business line being spun out of Upwave. Instant Insights is a leader in fast and easy consumer insights for data-driven...
by PureSpectrum | Apr 30, 2021 | Company, Data
Foreword from our CEO With vaccinations continuing to roll out and county guidelines allowing for reopening, PureSpectrum, along with most organizations, is beginning to return to the workplace. But our once office-happy team is no longer chomping at the bit to attend...
