PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureSpectrum Announces PureText™ API Integration
Westlake Village, CA (September 26, 2023) PureSpectrum’s continued commitment to providing the best online data quality in the industry is further...
PureSpectrum POV: William Van Heusen & the IR Generator
At PureSpectrum, innovation is not just a buzzword; it's one of our cornerstones. We foster an environment where ideas are not only welcomed but...
Sample Marketplaces Execute On Competing Priorities
There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you...
PureSpectrum Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2023
PureSpectrum Ranked as #23 Among 100 Global Companies Recognized for Employee Sentiment and Satisfaction Westlake Village, CA (June 6, 2023) –...
Target Market Research Tools
Choosing the right market research insights platform has never been more important. Why? Because consumer behaviors are changing faster than ever...
Market Research Tools for Startups
73.6% of statistics are made up—including this one. Yet a quick Google search on data accuracy will yield a variety of fabricated answers for how...
The Best Market Research Platforms: Finding Your Niche
Market research is all about knowing what to look for, and how to look for it. Finding the right market research solution is no different. Having a...
What Is the Most Valuable Marketing Research Tool?
Market research has never been more important, but it’s also never been so challenging to collect accurate consumer and shopper data due to the...
Is Panel Quality Really on the Decline?
After my almost two decades in the Market Research industry, Quality being spoken about in headlines, conferences, and client meetings is nothing...