PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Sample Marketplaces Execute On Competing Priorities
There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you...
California Fire Relief: We Can Make a Difference
On Tuesday, January 7th a series of wildfires began to devastate the Los Angeles area. More than 13,000 structures have been destroyed or damaged...
Automated Sampling: Maximize Efficiency with Programmatic Sample Marketplaces
In 2023, with a decade of marketing experience under my belt, I stumbled upon the market research world, as I've heard most people do. Having spent...
PureSpectrum Powers Numerious’ MaxDiff Study on Policy Priorities
Dive deep into the minds of voters with Numerious' groundbreaking study, "Cracking the Voter Code: The Science of Policy Priorities." Numerious,...
Haunting Market Research Challenges and How to Solve Them
In the spirit of the Halloween season, we decided to round up a market researcher's haunted house filled with some of the daily challenges they can...
3 Things to Make Your Survey More Attractive to Real Respondents
With almost 20 years in the industry, primarily as a buyer, but now as the head of Supply for PureSpectrum, I’ve spent a lot of time thinking about...
PureSpectrum Introduces S2S Secure: Enhancing Data Integrity and Fighting Survey Fraud Together
PureSpectrum is excited to announce the launch of S2S Secure to ensure data integrity and mitigate survey fraud. This new technology will add...
Dethroning the Critics: The People’s Verdict on Apple’s 100 Albums
Apple released its 100 Best Albums list and the world reacted. Thousands of music lovers responded on social media, blogs, and podcasts with their...
Building Brand Magic: Experience Marketing for B2B
We tend to complicate B2B marketing, but at its core, it’s about people. People are at the center of organizations - those making business decisions...