Blog

M/A/R/C Research: PureSpectrum as a True Partner

  Building Business Outside the Boardroom Sometimes, the best business relationships are developed outside the boardroom at networking mixers, dinner or even at a conference. That's where PureSpectrum’s CEO and founder Michael McCrary connected with Alice Butler, Senior Vice President at M/A/R/C Research, to shape the future of market research....

Introducing Better Quota Searchability

New to the PureSpectrum platform, a better way to organize and manage your quotas while in field. View different segments of your custom-set audiences with a new searchability feature and pagination feature. After launching your study, click on the survey in your project dashboard to pull up your Survey Management...