by PureSpectrum | Oct 12, 2021 | Insights Platform
Most morning routines, like other aspects of life, have changed since the advent of COVID-19. But as fall begins, some Americans have returned to the office and school, while others remain remote or in hybrid. With morning routines in flux, we surveyed coffee drinkers...
by PureSpectrum | Oct 7, 2021 | PureSpectrum POV
Meet George Head, Director of UK Sales. Today, George shares his advice to help industry colleagues embrace marketplace platforms, which he knows are the future of market research. Below are his tips to help migrate mindsets from panels to sample marketplaces. Q. What...
by PureSpectrum | Oct 5, 2021 | Data, Insights Platform
Our recent poll on global warming showed that Americans are concerned and believe that human behavior plays a large role in climate change. But one thing we saw during that survey was that many consumers do not drive electric vehicles (EVs). Wanting to dig deeper into...
by PureSpectrum | Sep 28, 2021 | Data, Insights Platform
On September 19th, 2021, Netflix tied the Emmy record for the most wins (44) in a single year. This record was previously set in 1974 by network giant CBS. These historic wins are being spoken about as a changing of the guard in Hollywood. Streaming services are...
by PureSpectrum | Sep 23, 2021 | PureSpectrum POV
Meet Arianne Larimer, Vice President of Client Development. Based in New Orleans, Arianne leads the PureSpectrum US East Sales team. Today, she discusses her passion for market research and how she translates that into her leadership and sales roles. Q: How did you...
by PureSpectrum | Sep 21, 2021 | Data, Insights Platform
Today’s news reports are full of extreme weather conditions all around the world. Record heat, deadly storms, and devastating wildfires seem to be almost daily headlines. But do people believe these climate changes are synonymous with global warming? And if so, what...
by PureSpectrum | Sep 14, 2021 | Data, Insights Platform
The food and beverage subscription industry are robust in America, offering incredible services that can introduce consumers to a wide variety of culinary experiences. Whether a person wants to prepare exciting meals without grocery shopping, eat more fruits and...
by PureSpectrum | Sep 7, 2021 | Data, Insights Platform
Throughout the pandemic, there has been a rise in telehealth appointments especially during periods of COVID-19 lockdowns. Now with most cities and states in America open, what type of doctor appointments do people prefer? Surveying only respondents who had seen at...
by PureSpectrum | Aug 31, 2021 | Data, Insights Platform
While most of the US has reopened, mixed messaging from national and local governments about COVID-19 safety protocols has left many people worried about safety when gathering in large public groups. Is a mask required? Will vaccination cards be checked? Should we...
by PureSpectrum | Aug 24, 2021 | Data, Insights Platform
It’s the end of August, which means for many, it’s time for school to be back in session. We polled American families and 74% reported that their children will be attending classes fully in person this fall. After a year plus of being home, 84% of parents report they...
