At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see firsthand the human side of market research. Outside...
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Outside the Boardroom – An Introduction to the Series
“We recognize that it is an audacious goal to try to lift the standard of quality for the entire industry, yet PureSpectrum’s 2020 focus will be quality. It takes courage to take on this uphill battle; the pursuit is righteous.” - Michael McCrary, CEO and Founder At PureSpectrum, we are...
2020: The Relentless Pursuit of Quality
Every year, I carve out time to create a guiding principle for the business that serves as the north star for everyone that works at PureSpectrum. In years past the missions were clear and easily remembered. In 2016, it was “Live in July”, which meant that we wanted to have...