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PureSpectrum Market Research Insights Platform

Consumer Insights for Any Business Decision

Quickly collect instant insights from real people with our agile research tools. Use our end-to-end solution for quantitative consumer insights, consumer research, market research, consumer behavior, and customer insights. Add a data-driven point of view to your team’s next important decision.

Insights Platform Features

Results Updated In Real-Time

PureSpectrum Insights Platform’s near instant results show you how your consumer research is trending in real-time. Access important analytics and results instantly. Crosstabs and raw data export for deeper, custom analysis.

Visualize Your Data

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports. Analyze consumer research with easy-to-understand graphs and charts. 

Unparalleled Data Quality

Combining technology and quality data at scale with expert service. The Insights Platform leverages PureSpectrum’s quality-first marketplace so you can collect answers from data sources you can trust. The PureSpectrum Marketplace currently fields in 60+ countries and can target niche B2B and consumer audiences. Respondents are accessed quickly, and directly without third-party markups. 

Instant Downloadable Results

Download your full research results to customize data visualizations in your existing workflow.  Presentation-worthy graphs and charts in an instant.

Market Research Analytics

PureSpectrum’s state-of-the-art platform makes it easy to reach your target market and analyze the data at a glance. Our insights tools give you the ability to automate crosstabs, create data cuts, and run significance tests.

Brand Tracking

PureSpectrum’s Brand Tracking capabilities help brands understand the effectiveness of marketing efforts over time. Create a feedback loop and increase your customer lifetime value. Learn how consumer perceptions change and create strategies that keep up with market trends.

Concept Testing

Marketing research you can trust. PureSpectrum’s Concept Testing capabilities leverage a monadic methodology to test ads, videos, and messages to evaluate concepts among different audiences. Add a research-backed point of view to your team’s next creative decision

Intuitive Software, Expert Support, No Subscription

  • NLeverage the platform for research with no licensing fees or upfront commitment
  • NAnalysis capabilities enabling on-going trackers, concept testing, segmentation, etc.
  • NResearch programs supported by account and in-house operational teams

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