PureSpectrum Insights Platform

Consumer Insights for any Business Decision

 

Quickly collect helpful answers, from real people. Use our end-to-end platform for consumer insights.

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Features

Results Updated Daily 

PureSpectrum Insights Platform’s daily updated results show you how your research is trending in real-time.

Visualize Your Data

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports.

Visualize Your Data

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports.

Unparalleled Data Quality

The Insights Platform is integrated with PureSpectrum’s quality-first marketplace so you can collect top quality answers you can trust.

Downloadable Results

Download your full research results to customize data visualizations in your existing workflow.

Downloadable Results

Download your full research results to customize data visualizations in your existing workflow.

Easy-to-use Analytics

PureSpectrum’s state-of-the-art platform makes it easy to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.

Brand Tracking

PureSpectrum’s Brand Tracking capabilities helps brands understand the effectiveness of marketing efforts over time.

Brand Tracking

PureSpectrum’s Brand Tracking capabilities helps brands understand the effectiveness of marketing efforts over time.

Concept Testing

PureSpectrum’s Concept Testing capabilities leverage a monadic methodology to evaluate concepts among different audiences.

Intuitive Software, Expert Support, No Subscription

 

  • Leverage the platform for research with no licensing fees or upfront commitment
  • Analysis capabilities enabling on-going trackers, concept testing, segmentation, and more
  • Research programs supported by account and in-house operational teams

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