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Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million.

From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms.

David is President of PureSpectrum, where he leads the company’s efforts to deliver high-quality data sourcing solutions for the global insights industry. With more than a decade of experience on the data supply side of market research, David has built and led high-performing teams, developed innovative technology-driven solutions, and maintained a relentless focus on ensuring quotas complete accurately, efficiently, and on time.

Before joining PureSpectrum, David served as Executive Director at Lucid, driving commercial adoption of the Fulcrum platform. Before discovering his passion for market research, David provided investment consulting services to endowments and foundations at Cambridge Associates. David holds a B.A. in Economics and Politics from Washington & Lee University.

Mark has nearly 20 years of experience in global business leadership, corporate entrepreneurship, and technology innovation. He has worked passionately within the industry building businesses, tools, and gathering evidence to improve data quality.

In his current role as Chief Product Officer of PureSpectrum, he oversees product, engineering, data science, and supply teams across 6 countries and works to deliver new PureSpectrum features that will continue to move the industry forward. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.

Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum.

Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.

Jonathan A. Flatow has over 25 years of experience in business and legal operations. He has served in senior management positions within the Insights Industry in both public and private companies in legal, administrative, and operational functions. As Chief Strategy Officer at PureSpectrum, Jonathan leads company efforts to accelerate growth via acquisitions and strategic partnerships, while also serving as General Counsel.

Jonathan served as General Counsel and COO of Greenfield Online (NASDAQ:SRVY), where he was part of the team that took the company public in 2004 and later sold to Microsoft. He served as Managing Partner of Reimagine Holdings Group, and lead acquisitions and investments in 9 insights companies. Jonathan has a BA in Political Science from Franklin & Marshall College and a JD from Pace University School of Law.

Connor has led the global Finance organization at PureSpectrum since 2019, overseeing the company’s day-to-day financial operations and spearheading strategic financial endeavors. He places a high value on maintaining capital-efficient business models to accelerate sustainable growth and maximize shareholder value.

He has spent his entire career in corporate finance roles within technology-driven, fast-growth companies. Connor holds a B.A. in Applied Mathematics and a B.A. in Education from The Master’s University, as well as an MBA in Finance from California Lutheran University.

As the Chief People + Culture Officer at PureSpectrum, Elizabeth leads the team responsible for supporting the company’s vision, mission, and values. With over 15 years of experience in the HR field, she has a proven track record of developing and implementing effective strategies to attract, develop, and retain diverse and talented employees globally.

Her core competencies include executive training, global employee relations, and establishing positive, inclusive work cultures that foster collaboration and innovation. Elizabeth also serves as a board member at Partners for Potential, a non-profit organization dedicated to empowering individuals with disabilities.

Estephanie is a dynamic, results-driven marketing executive responsible for scaling PureSpectrum’s brand presence and driving global marketing strategy. As a champion of innovative, customer-centric approaches, Estephanie is focused on crafting world-class marketing strategies that seamlessly bridge compelling brand narratives with data-driven performance. Under her leadership, the PureSpectrum Marketing team is committed to advancing the mission of making researchers’ jobs easier and accelerating market growth.

Estephanie previously received an MBA in Management and Organizational Behavior from California Lutheran University and holds a BA in Advertising from Pepperdine University.