About PureSpectrum
PureSpectrum Leadership

Michael McCrary
Founder & Chief Executive Officer
Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million.
From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms.

David Butler
Chief Client Officer
David leads the sales and client services organization that is the human interface for PureSpectrum’s technology suite. David has been on the data sourcing side of market research for a decade, building teams, designing technology solutions and obsessing over quotas completing on time.
Prior to joining PureSpectrum, he was Executive Director of Fulcrum at Lucid. Before he heard the calling of MRx, David provided endowments and foundations with investment consulting services at Cambridge Associates. David holds a B.A. in Economics and Politics from Washington & Lee University.

Mark Menig
Chief Product Officer
Mark has nearly 20 years of experience in global business leadership, corporate entrepreneurship, and technology innovation. He has worked passionately within the industry building businesses, tools, and gathering evidence to improve data quality.
In his current role as Chief Product Officer of PureSpectrum, he oversees product, engineering, data science, and supply teams across 6 countries and works to deliver new PureSpectrum features that will continue to move the industry forward. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.

Todd Myers
Chief Operating Officer
Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum.
Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.

Jonathan A. Flatow
Chief Strategy Officer
Jonathan A. Flatow has over 25 years of experience in business and legal operations. He has served in senior management positions within the Insights Industry in both public and private companies in legal, administrative, and operational functions. As Chief Strategy Officer at PureSpectrum, Jonathan leads company efforts to accelerate growth via acquisitions and strategic partnerships, while also serving as General Counsel.
Jonathan served as General Counsel and COO of Greenfield Online (NASDAQ:SRVY), where he was part of the team that took the company public in 2004 and later sold to Microsoft. He served as Managing Partner of Reimagine Holdings Group, and lead acquisitions and investments in 9 insights companies. Jonathan has a BA in Political Science from Franklin & Marshall College and a JD from Pace University School of Law.
PureSpectrum Team
North America

Elizabeth Bodie, PHR
SVP, Human Resources

David Boyajian
VP, Product

David Breihan
VP, Supply & Partnerships

Lauren Fechik
VP, Client Development

Travis Miller
VP, North American Sales West

Ron Franscella
Executive Vice President

Estephanie Fuess
VP, Marketing

Connor Weiss
VP, Finance

Sushma Vasudevan
VP, Data Science & Analytics

Chad Nuesmeyer
SVP, Engineering

Jay Steffey
VP, Client Development
Europe

Andy Cayton
Executive Vice President

Sebastian Wezel
Sales Director, Central Europe

Stephen Hughes
Managing Director, EMEA

Claire Vandeweghe
Director, Client Development

Anshuman Saha
SVP, Product
APAC

James Rogers
Managing Director, APAC

Sharon Lim
Research Solutions Director, APAC

Anthony O'Brien
VP, ANZ

Lester Sualog
Sr. Client Development Director, Asia

Chris Mawn
Director of Clients, ANZ

Daniel Soh
Senior Account Director, Asia

Tomoe Kita
VP, N Asia
India

Praveen Kumar Marothu
VP, Global Client Services, India

Balram Kishore Chollangi
Director, India Operations

Dinesh Prajapati
Engineering & Squad Development Operations Leader

Neeraj Sharma
Engineering Leader
Brazil

Kleber Felix
Engineering Leader

Alvaro Moraes
Engineering Leader
Interested in meeting our team members?
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