About PureSpectrum
PureSpectrum Leadership

Michael McCrary
Founder & Chief Executive Officer
Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million.
From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms.

David Butler
Chief Client Officer
David leads the sales and client services organization that is the human interface for PureSpectrum’s technology suite. David has been on the data sourcing side of market research for a decade, building teams, designing technology solutions and obsessing over quotas completing on time.
Prior to joining PureSpectrum, he was Executive Director of Fulcrum at Lucid. Before he heard the calling of MRx, David provided endowments and foundations with investment consulting services at Cambridge Associates. David holds a B.A. in Economics and Politics from Washington & Lee University.

Mark Menig
Chief Product Officer
Mark has nearly 20 years of experience in global business leadership, corporate entrepreneurship, and technology innovation. He has worked passionately within the industry building businesses, tools, and gathering evidence to improve data quality.
In his current role as Chief Product Officer of PureSpectrum, he oversees product, engineering, data science, and supply teams across 6 countries and works to deliver new PureSpectrum features that will continue to move the industry forward. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.

Todd Myers
Chief Operating Officer
Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum.
Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.

Jonathan A. Flatow
Chief Strategy Officer
Jonathan A. Flatow has over 25 years of experience in business and legal operations. He has served in senior management positions within the Insights Industry in both public and private companies in legal, administrative, and operational functions. As Chief Strategy Officer at PureSpectrum, Jonathan leads company efforts to accelerate growth via acquisitions and strategic partnerships, while also serving as General Counsel.
Jonathan served as General Counsel and COO of Greenfield Online (NASDAQ:SRVY), where he was part of the team that took the company public in 2004 and later sold to Microsoft. He served as Managing Partner of Reimagine Holdings Group, and lead acquisitions and investments in 9 insights companies. Jonathan has a BA in Political Science from Franklin & Marshall College and a JD from Pace University School of Law.

Phil Ahad
Chief Innovation Officer
Phil has over two decades of experience as a growth strategist, creator, and visionary, working with companies of all sizes across a wide range of industries. His passion is rooted in identifying cutting-edge technologies and implementing business strategies that drive innovation, resulting in significant revenue growth, enhanced brand recognition, and increased product adoption.
With a proven track record, the products developed under Phil’s leadership have become the fastest-growing in their respective industries. He currently serves as the Chief Innovation Officer at PureSpectrum, a leading market research technology company. Prior to this, Phil spent over a decade as Chief Product and Digital Officer at Toluna. Throughout his career, he has held senior roles at prominent companies including AOL, CoStar Group, and comScore.
Phil holds degrees in Decision Sciences and Management Information Systems from George Mason University’s School of Business.
PureSpectrum Leadership Team
Our team has proven to be the core reason PureSpectrum has succeeded in becoming the leading market research solution. Our product and client success teams work in concert to create usable, meaningful features that researchers can easily adopt into their workflows.
North America

Travis Miller
SVP, West

David Boyajian
SVP, Product & Integrations

David Breihan
SVP, Supply & Partnerships

Ron Franscella
Executive Vice President

Sushma Vasudevan
SVP, Data Science & Analytics

Chad Nuesmeyer
SVP, Product & Engineering

Noor Eid
Sr. Director, Brand Experience

Blake Roseberry
Financial Controller

Andrew Alabada
Sr. Director, Customer Success

Micah Wood
SVP, Engineering

Lynn Dixon
Sr. Director, North America Services
Europe

Andy Cayton
Executive Vice President

Stephen Hughes
Managing Director, EMEA

Leigh Mattheus
Sr. Director, Client Services

Anshuman Saha
SVP, Product Development
APAC

James Rogers
Managing Director, APAC

Sharon Lim
Sr. Director, Services
India

Praveen Kumar Marothu
SVP, Global Client Services

Balram Kishore Chollangi
VP, Global Services

Venkanna Chowdary
Manager, Global IT
Brazil

Kleber Felix
Engineering Leader

Alvaro Moraes
Engineering Leader
Interested in meeting our team members?
Follow us on LinkedIn to view our team’s profiles and find out more about how PureSpectrum is the global panel research solution.