PureSpectrum is a next-generation online sample company founded in California in 2015. Researchers use PureSpectrum’s platform of global panel research solutions to connect with millions of panelists to understand sentiment and develop insights.
Our mission is to apply advanced technologies, automation and sampling expertise to make data collection easier, and in turn improve the lives and work product of our clients.
PureSpectrum is a Sample Management and Marketplace technology that empowers you to eliminate manual processes to reduce overhead costs, increase speed and ease to insights, and innovate for the future. The PureSpectrum platform is the easiest way to buy sample globally at the best price. You can view and manage multiple surveys, obtain pricing and feasibility, monitor each supplier’s allocation and respondent statuses in real time, and create and manage your quotas while in field. All changes are instantly communicated to your selected panels using our API technology. No more emails, delayed actions or coverage issues. PureSpectrum offers the complete market research solution.
Founder & Chief Executive Officer
Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million.
From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms.
Chief Client Officer
David leads the sales and client services organization that is the human interface for PureSpectrum’s technology suite. David has been on the data sourcing side of market research for a decade, building teams, designing technology solutions and obsessing over quotas completing on time.
Prior to joining PureSpectrum, he was Executive Director of Fulcrum at Lucid. Before he heard the calling of MRx, David provided endowments and foundations with investment consulting services at Cambridge Associates. David holds a B.A. in Economics and Politics from Washington & Lee University.
Chief Product Officer
Mark has nearly 20 years of experience in global business leadership, corporate entrepreneurship, and technology innovation. He has worked passionately within the industry building businesses, tools, and gathering evidence to improve data quality.
In his current role as Chief Product Officer of PureSpectrum, he oversees product, engineering, data science, and supply teams across 6 countries and works to deliver new PureSpectrum features that will continue to move the industry forward. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.
President, Enterprise Solutions
Our Enterprise Solution’s team is led by Todd Myers, a 20 year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum.
Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.
Our team has proven to be the core reason PureSpectrum has succeeded in becoming the leading market research solution. Our product and client success teams work in concert to create usable, meaningful features that researchers can easily adopt into their workflows.
VP, Product, Partnerships & Supply
VP, Global Ops
VP, North American Sales East
VP, North American Sales West
VP, Data Science & Analytics
Managing Director, EMEA
Managing Director, Central Europe
Director, UK Sales
Managing Director, APAC