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Marketplace Profile

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Marketing Research Supplier of the Year

Awarded MR Supplier of the Year, PureSpectrum is recognized for industry-leading data quality. The PureSpectrum Marketplace provides researchers instant access to multi-source respondents from high-quality global panels.

Our Marketplace combines design, proprietary measurement tools, and third-party data validation to provide researchers with panel choices verified to deliver consistently engaged respondents.

Where We Field

Delivery from multiple panels, globally. PureSpectrum’s network of panels expand the universe of respondents, increasing the representation of your audience in sample.

55,433,842+ Total Completes and Counting…

60+ Countries | 35+ Languages | 75+ Localizations | 45+ API Suppliers

North America

Canada

USA

Mexico

Puerto Rico

South America

Argentina

Brazil

Chile

Colombia

Costa Rica

Ecuador

Peru

Europe

Austria

Belgium

Bulgaria

Czech Republic

Denmark

France

Finland

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovakia

Spain

Sweden

Switzerland

Turkey

Ukraine

United Kingdom

Middle East & Africa

Egypt

Israel

KSA (Saudi Arabia)

Kuwait

Nigeria

Qatar

South Africa

Turkey

United Arab Emirates

Asia Pacific

Australia

Bangladesh

China

Hong Kong

India

Indonesia

Japan

Malaysia

New Zealand

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam

What We Profile

1100+ Extended Questions

92,000+ Data Points on Advanced Targeting

*Top 10 Adv. Targeting Questions our Customers Ask

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B2B

– Industry*

– Company size*

– Decision Maker*

– Employee Title*

– Department*

– Revenue Size

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Healthcare

– Standard Ailments*

– Cannabis & Tobacco use

– Tele-health

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Automative

– 150+ Car Make & Model Categories

– Type of Vehicle Ownership

– Lease Automotive

– Motorcycle Brand Ownership

– Car Ownership Volume

– New Car Purchase

– Year

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Political Party Affiliation / Voter Status

– Voter Registration*

– Political Party Registration

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Banking / Financial Institutions

– Primary Financial Institution

– Business

– Personal

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Home Ownership

– Housing Status*

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Brands Purchase History

– Beauty Products

– Electronics

– Food Category

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LGBTQIA+

– Sexual Orientation

man on mobile device

Additional Respondent Targeting

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PII Request*

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Webcam Consent*

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Mobile/Tablet vs Desktop

Mobile/Tablet: 60%

Desktop: 40%

Don’t See Your Targeting?

[The PureSpectrum Platform] is head and shoulders above the rest of the platforms that we dealt with. The supply is there, it’s quality supply, it’s known supply and we understand who the providers are. This gives us trust and safety to stand behind the work that we do.

Tim Talley,

VP of Operations and Data Analytics, SmithGeiger

“We’re able to turn things around with PureSpectrum faster than with anyone else. I love being able to target my audience before I even ask them a screener question. Features like that just make my life a lot easier and save me a lot of time. It’s a huge advantage.”

Leslie Hagen,

Director of Quantitative Research, Chirp Research

“It’s an integrated platform that gives us control. We can sample at our own convenience, even if that’s midnight on a Friday, and helps us with weekend coverage. It helps us look good to our clients.”

Mark Squires, 

CEO, Watermelon Research

Industry Leading Recognition

Awarded Marketing Researcher Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality.

Quality Data

at Your Fingertips

PureScore™:
The Leading Quality Standard

Manage overall data quality with PureSpectrum’s respondent-level scoring system, PureScore™, to ensure a top-quality experience from project inception to final reporting.