PureSpectrum PureScore™ Overview

Data quality you can trust to empower better research and insights. PureScore™ was built to combat modern market research challenges and keep up with the ever-evolving data quality landscape.

What is PureScore™?

PureScore™ is a comprehensive, advanced Machine Learning driven, scoring system designed to measure individual survey respondent quality on a scale of 0-10.

How does it work?

PureScore ideal respondent image

Respondents with a failing PureScore™ are blocked from taking surveys.

The model finds patterns in the profiles and behaviors of respondents, and the more that a respondent deviates from the ideal, the lower their PureScore™.

Examples include:

  • Screening consistency
  • LOI, Completion rate, etc
  • Group behavior based on demography


Wondering how PureScore™ stacks up against the industry quality standard of device fingerprinting? Learn the commonalities and advantages in How PureScore™ Compares.