PureSpectrum PureScore™ Overview
Data quality you can trust to empower better research and insights. PureScore™ was built to combat modern market research challenges and keep up with the ever-evolving data quality landscape.
What is PureScore™?
PureScore™ is a comprehensive, advanced Machine Learning driven, scoring system designed to measure individual survey respondent quality on a scale of 0-10.
How does it work?
Respondents with a failing PureScore™ are blocked from taking surveys.
The model finds patterns in the profiles and behaviors of respondents, and the more that a respondent deviates from the ideal, the lower their PureScore™.
Examples include:
- Screening consistency
- LOI, Completion rate, etc
- Group behavior based on demography
Wondering how PureScore™ stacks up against the industry quality standard of device fingerprinting? Learn the commonalities and advantages in How PureScore™ Compares.