PureSpectrum Announces PureText™ API Integration
Westlake Village, CA (September 26, 2023) PureSpectrum’s continued commitment to providing the best online data quality in the industry is further...
Data Quality
Is Panel Quality Really on the Decline?
After my almost two decades in the Market Research industry, Quality being spoken about in headlines, conferences, and client meetings is nothing...
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...
The Importance of Sample Source Transparency
Aggregating sample or multi-sourcing has increasingly become the norm for online data collection in quantitative market research. A confluence of...
SampleCon 2022 In Review
This year SampleCon 2022 was again hosted at the beautiful Langham Hotel in Pasadena CA. The conference brought together a record number of...
Announcing PureText™
Always focused on quality, PureSpectrum announces its newest data-science-driven innovation, PureText™. PureText™ works in conjunction with...
PureSpectrum Named Supplier of the Year
PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220...
PureScore™: Survey Panel Data Validity & Reliability
PureScore™ “One of the major challenges we face in online primary data collection methods is data reliability and preserving the integrity of the...