Is Panel Quality Really on the Decline?
After my almost two decades in the Market Research industry, Quality being spoken about in headlines, conferences, and client meetings is nothing...
Data Quality
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...
The Importance of Sample Source Transparency
Aggregating sample or multi-sourcing has increasingly become the norm for online data collection in quantitative market research. A confluence of...
SampleCon 2022 In Review
This year SampleCon 2022 was again hosted at the beautiful Langham Hotel in Pasadena CA. The conference brought together a record number of...
Announcing PureText™
Always focused on quality, PureSpectrum announces its newest data-science-driven innovation, PureText™. PureText™ works in conjunction with...