A common mistake made by researchers, project managers, and other stakeholders looking at data quality in a multi-sourced world is concluding that...

Westlake Village, CA (September 26, 2023) PureSpectrum’s continued commitment to providing the best online data quality in the industry is further...

After my almost two decades in the Market Research industry, Quality being spoken about in headlines, conferences, and client meetings is nothing...

Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...

Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...

Aggregating sample or multi-sourcing has increasingly become the norm for online data collection in quantitative market research. A confluence of...

This year SampleCon 2022 was again hosted at the beautiful Langham Hotel in Pasadena CA. The conference brought together a record number of...

Always focused on quality, PureSpectrum announces its newest data-science-driven innovation, PureText™. PureText™ works in conjunction with...

PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220...