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Data Is the Strategy for Agencies Too
Blog
March 12, 2026

Data Is the Strategy for Agencies Too

Why Agencies and Holding Companies Must Rewire Around Data Ownership, Not Just Data Access Arnaud Frade, Enterprise GTM Lead, APAC For decades, advertising agencies competed on creativity, m...

  • #Data Quality
In the Age of AI, Data Is the Strategy
Blog
February 25, 2026

In the Age of AI, Data Is the Strategy

Market research is undergoing a paradigm shift. Arnaud Frade, Enterprise GTM Lead, APAC Traditionally, generating consumer and market insights was a human-powered endeavor, reliant on expert a...

  • #Data Quality
Ten Years of PureSpectrum
Blog
February 23, 2026

Ten Years of PureSpectrum

We recently concluded PSXEmpower 2026, where our global teams came together across our regional hubs in Curitiba, London, Hyderabad, Singapore, and Westlake Village. Michael McCrary, CEO &...

  • #PureSpectrum
Celebrating a Year of Award-Winning Culture
Blog
December 29, 2025

Celebrating a Year of Award-Winning Culture

Elizabeth Bodie, Chief People + Culture Officer At PureSpectrum, culture isn’t something we put on the walls; it’s how we work, lead, and win together. In 2023, we set out to reinvigorate the ...

  • #PureSpectrum
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Sample Marketplaces Execute On Competing Priorities
Blog
February 10, 2025

Sample Marketplaces Execute On Competing Priorities

There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you can depend on Researchers conducting onli...

  • #Sampling
Automated Sampling: Maximize Efficiency with Programmatic Sample Marketplaces
Feature
November 6, 2024

Automated Sampling: Maximize Efficiency with Programmatic Sample Marketplaces

What is Programmatic Sample? Programmatic sample refers to the automated process of sourcing and managing survey respondents using advanced technology platforms. It empowers market researchers...

  • #Sampling
Haunting Market Research Challenges and How to Solve Them
Blog
October 24, 2024

Haunting Market Research Challenges and How to Solve Them

In the spirit of the Halloween season, we decided to round up a market researcher’s haunted house filled with some of the daily challenges they can face. Nothing can be more haunting than fill...

  • #Sampling
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