Westlake Village, CA (September 26, 2023)

PureSpectrum’s continued commitment to providing the best online data quality in the industry is further demonstrated by the release of PureText™ API.  PureText™ is now available as an external API and provides important quality fraud checks on open-end responses during a survey. This new PureText™ API adds a critical layer of security and confidence and saves hours of manual text review on any Insights platform.

PureSpectrum CEO and Founder, Michael McCrary, comments “We take quality very seriously by continuously innovating to provide the best for our clients, it only made sense that we create something for them to plug into their systems and harness the power of our quality solutions.”


PureText™ API works in conjunction with PureScore™, our advanced machine learning-driven, scoring system designed to measure individual survey respondent quality regardless of source. Utilizing natural language processing technology, PureText™ screens respondents in any survey tool based on textual responses to open-ended questions and accounts for nuances like colloquial phrasing, spelling errors, and slang. 

The integrated PureText™ API screens text responses using an extensive dataset of millions of data points. Some of the screening process includes AI-generated text detection, language mismatch, and deduplication.

“PureText™ continues to pave the way in the industry for dependable, high-quality data collection. With the release of its API, researchers can integrate PureText™ into their existing systems, ensuring the accuracy, reliability, and security of their open-ended survey responses” states Chief Product Officer of PureSpectrum, Mark Menig.

Hear directly from Mark Menig about the new PureText™ API Integration during our latest data quality webinar.

For more information about PureText™ and PureScore™ please visit www.purespectrum.com.

Media Contact

For more information please contact: marketing@purespectrum.com

About PureSpectrum

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for its industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes its continued success stems from talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, twice placed in the Top 50 of the GRIT Most Innovative List, and ranked twice on the Inc. 5000 list.