PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Michael McCrary Named California Lutheran University Entrepreneur in Residence
Michael McCrary, CEO and Founder of PureSpectrum, has been appointed to Entrepreneur in Residence for the California Lutheran University School of...
Mobile Completes Exceed Desktop Responses
Sharing the “mobile is here” public service announcement in 2019 feels a bit like informing you that “smoking kills,” “media habits are changing” or...
PureSpectrum Sponsors Startup Weekend Conejo Valley 2019
PureSpectrum will be the premium sponsor for Startup Weekend Conejo Valley 2019 on October 4-6, furthering the company’s support of innovation in...
For Real This Time, PureSpectrum is Going to Mars
It’s official. Thanks to NASA’s #Mars2020 Rover carrying a microchip etched with millions of names from Earth, PureSpectrum is officially on board...
The Benefits of End-to-End Automation
Have you ever been invited to a dinner with friends, only to show up and see your seat has been taken by the another 18-34 y/o male from Nevada with...
The Art and Science of Data Analytics
It all started with a simple question: “Mom, what do you do at work?” As it usually is, the most complex questions are often detailed in the...
The Importance of a Second Family
“You will spend more time with the people you work with than almost anyone else. It is important that we are a family.” – Michael McCrary When I...
The Case for Early Adopters
Perhaps it seems further in the past than just shy of a few decades ago when our access to the internet, or what was then commonly known as the...
Book Bytes: The Power of Habit by Charles Duhigg
You know what I like about reading the Kindle version of books? They tell you how long it should take you to read. Now based on whose reading...