PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
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For Real This Time, PureSpectrum is Going to Mars
It’s official. Thanks to NASA’s #Mars2020 Rover carrying a microchip etched with millions of names from Earth, PureSpectrum is officially on board...
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The Benefits of End-to-End Automation
Have you ever been invited to a dinner with friends, only to show up and see your seat has been taken by the another 18-34 y/o male from Nevada with...
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The Art and Science of Data Analytics
It all started with a simple question: “Mom, what do you do at work?” As it usually is, the most complex questions are often detailed in the...
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The Importance of a Second Family
“You will spend more time with the people you work with than almost anyone else. It is important that we are a family.” – Michael McCrary When I...
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The Case for Early Adopters
Perhaps it seems further in the past than just shy of a few decades ago when our access to the internet, or what was then commonly known as the...
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Book Bytes: The Power of Habit by Charles Duhigg
You know what I like about reading the Kindle version of books? They tell you how long it should take you to read. Now based on whose reading...
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The Guarantee
Today, I’d like to talk with you about pizza. Before market research, I was in the pizza business. The Naked Pizza business, to be exact, working to...
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Forging My Own Path
Starting my own company has long been a dream of mine. To the many of you that have encouraged me and supported me along this journey, a sincere...