Michael McCrary, CEO and Founder of PureSpectrum, has been appointed to Entrepreneur in Residence for the California Lutheran University School of Management. 

This residence program provides modern education to California Lutheran University students, connecting them on a deeper level to companies, employers, managers and thought leaders. According to the University, this is “an important element in bringing in fresh knowledge and applied views into our programs and classrooms.”

“It means a lot to us to have Michael McCrary among our Entrepreneurs-in-Residence as he embodies everything that is great about entrepreneurship,” Gerhard Apfelthaler, Dean of the School of Management, said. “I’m certain he’ll inspire many others to start a venture of their own.

In this position, McCrary will share his business expertise, mentor students, guest speak in classes and other events, and take an active role in advising the dean and faculty.

“Gerhard and Cal Lutheran have created a world-class program that will mold the next wave of entrepreneurs. I’m honored to contribute to the school and look forward to working with the students and faculty,” McCrary said.


About PureSpectrum – PureSpectrum is a rapidly growing research automation platform based in Los Angeles, CA. The company was founded in 2015 by industry veterans who knew there was a better way to sample. We are committed to providing our clients with automated technology to maximize quality, ease of use and speed to insights. 

 Grow your business alongside us, and see what the power of automation can do for you. Visit our website today at purespectrum.com to book a demo.


About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.

In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.