by PureSpectrum | Nov 18, 2021 | Company
Recently, PureSpectrum partnered with Sentient Decision Science at Quirk’s Chicago to reveal a new perspective into current attitudes of the U.S. populous by generation. Together, the two organizations set out to understand how different generations experienced the...
by PureSpectrum | Nov 16, 2021 | Data, Insights
According to the Greeting Card Association (GCA), 1.3 billion cards are sold during the holiday season. For many, holiday cards are a festive and upbeat way to spread cheer and update friends and family with the events of the year. Using our Insights Platform,...
by PureSpectrum | Nov 10, 2021 | Company
PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220 submissions, PureSpectrum is honored to be recognized for our industry-leading data quality. When asked why our...
by PureSpectrum | Nov 9, 2021 | Data, Insights
For many, the last months of the year conjure up thoughts of holiday parties, traveling to see loved ones, and special meals and celebrations. With festivities quickly approaching, we polled Americans 21+ who consume alcohol to better understand their buying habits....
by PureSpectrum | Nov 4, 2021 | PureSpectrum POV
Meet Daniel Soh, Senior Account Director in Asia. Today, Daniel discusses his thoughts on how the COVID-19 pandemic is changing the online panel industry in APAC. He also shares how these changes influenced his desire to join the PureSpectrum team. Q: Daniel, you...
by PureSpectrum | Nov 2, 2021 | Data, Insights
Last year the COVID-19 pandemic changed the way many Americans celebrated Halloween. Some people did not trick or treat, instead opting for smaller festivities or skipping the holiday altogether. With most children back in school and vaccines available for much of the...
by PureSpectrum | Oct 26, 2021 | Data, Insights
With the holiday season quickly approaching, we wondered how Americans are feeling about travel and if their sentiments differ depending on vaccination status? Using the PureSpectrum Insights Platform, we polled Americans to see if and how they are planning to travel...
by PureSpectrum | Oct 19, 2021 | Data, Insights
It has been predicted that the COVID-19 lockdowns have and will continue to create a baby boom in America. While many Americans have adapted to shopping and gathering online, we wondered if new and expectant parents are doing so too? What platforms are currently...
by PureSpectrum | Oct 18, 2021 | Company
SINGAPORE, October 19, 2021 – As expansion continues within APAC, PureSpectrum appoints seasoned Asia research and insights veteran to lead client development in the region. Lester Sualog, former Managing Director for System 1 Research and driving force behind...
by PureSpectrum | Oct 12, 2021 | Insights
Most morning routines, like other aspects of life, have changed since the advent of COVID-19. But as fall begins, some Americans have returned to the office and school, while others remain remote or in hybrid. With morning routines in flux, we surveyed coffee drinkers...
