Feature Highlight: Scheduled Launch

Scheduled Launch is the ability to set up and schedule surveys to be launched at a specific time in the future. Coordinate your survey launches in time with movie releases, press releases, product debuts, or time-zoned markets. How Scheduled Launch Helps Researchers...

PureSpectrum Buy API: Is Your Research a Good Fit?

The PureSpectrum Buy API simplifies the survey building and fielding process, allowing researchers to conduct large amounts of automated work in just two API calls. This product offers a more streamlined process for companies looking to go beyond an automated survey...

Introducing Better Quota Searchability

New to the PureSpectrum platform, a better way to organize and manage your quotas while in field. View different segments of your custom-set audiences with a new searchability feature and pagination feature. After launching your study, click on the survey in your...

Introducing Storefront Custom Questions

Generating surveys using an automated approach can sometimes be limited in its ability to customize questionnaires to meet data collection needs. Our Storefront product is revolutionizing insights automation. With Storefront Custom Questions and Custom Screener, you...
How Market Researchers Choose Panel Providers

How Market Researchers Choose Panel Providers

Choosing a sample partner can be challenging. Finding respondents through online survey companies to answer the surveys they’ve created can be a daunting task for market researchers. They have one main goal when searching for a panel provider: get the project done....

How PureSpectrum is Making the Best of Quarantine

It’s hard to ignore the current universal call to action: social distancing. As humanity weathers this unprecedented pandemic, keeping morale up has been a challenge for companies everywhere. At PureSpectrum, working from home has meant getting creative with team...