Introducing Better Quota Searchability

New to the PureSpectrum platform, a better way to organize and manage your quotas while in field. View different segments of your custom-set audiences with a new searchability feature and pagination feature. After launching your study, click on the survey in your...

Introducing Storefront Custom Questions

Generating surveys using an automated approach can sometimes be limited in its ability to customize questionnaires to meet data collection needs. Our Storefront product is revolutionizing insights automation. With Storefront Custom Questions and Custom Screener, you...
How Market Researchers Choose Panel Providers

How Market Researchers Choose Panel Providers

Choosing a sample partner can be challenging. Finding respondents through online survey companies to answer the surveys they’ve created can be a daunting task for market researchers. They have one main goal when searching for a panel provider: get the project done....

How PureSpectrum is Making the Best of Quarantine

It’s hard to ignore the current universal call to action: social distancing. As humanity weathers this unprecedented pandemic, keeping morale up has been a challenge for companies everywhere. At PureSpectrum, working from home has meant getting creative with team...

Introducing Quota Based Pricing

Supply and demand curves play into every business transaction depending on need and scarcity, including sample. When it comes to getting the right respondents, the price it takes to acquire a female age 35 is different than what it takes to acquire a male age...

“The PureSpectrum platform puts control back in the hands of our clients while we handle the technology,” Arianne said.

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Outside the Boardroom – Tim Talley

At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means the quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see...

PureScore Lowers Reconciliation Rate by 15%

PureSpectrum implemented PureScore, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the beginning of 2020. It represents the next evolution in data quality technology, working to keep up with the constantly...

Feature Highlight: Quota Nesting

Get the exact respondents you need and with better accuracy using Quota Nesting. When setting up your survey for launch, input all of your required respondent demographic information and nest them together. Better collect precise high-quality data with this smarter...