How did your journey at PureSpectrum start?
What gave you the idea to build the new IR Generator feature? What use case did you have in mind?
AI emerged in our industry in early 2023, and I did know right away that we (PureSpectrum) needed to be a front-runner. We needed to be because it’s ultimately going to define the next phase of the industry. The next generation of research is going to be entirely influenced by AI. So we need to be utilizing it, understanding it, and thinking of ways to incorporate it into our products.
At the beginning of this year, I realized that everybody’s talking about generative AI and the applications, and about the ways that it’s going to make our lives easier. So I just kind of put that lens on the work that I do on a day-to-day basis and thought about what things I’m doing now that could be automated or if not automated, could at least be streamlined. And at the end of the day, a lot of incidence finding is what we call desk research. It just seemed like a natural place to try and see how AI works, and I’ve been super impressed with the results that it’s able to generate.
Once the tool was built did you start showing it to clients right away or during your sales pitches?
How does the tool work?
Using IR Generator to find out an estimate of your project’s feasibility will spit out an incidence rate in seconds, rather than minutes, so it is a great time saver. It’s just such a faster way to find an estimate, but I think it’s important to remember that it’s just an estimate, as this technology is very nascent.
The IR generator is a great starting point tool when you need to spit something out quickly. That is when I use IR Generator. And for me personally, when I’m doing bids, I usually incorporate it into my process where there are a lot of different ways to estimate an incidence rate, so it is definitely part of my toolbox. The PureSpectrum Marketplace will also tell you in real-time what your actual incidence rate is, so you can always make adjustments to your fielding strategy based on what you’re seeing live in the field. Our platform is always calculating the most recent incidence rate.
Do any competitors have similar feature/tool?
What are your thoughts on the future of helping create these new forward-thinking tools, and do you have any other ideas in the pipeline?
Also, I think it’s about empowering the team to be innovative, and that they too can build a tool like this. Literally, I did this just by talking to a chatbot, so if I can do it anybody can.
How do you feel about the future of AI in our industry?
What inspires you?
Recently in Italy on our Honeymoon, my wife and I went to this upscale Italian restaurant. Keep in mind I hate mushrooms, which is crazy, I know. I’m totally a foodie, but not when it comes to mushrooms. At this restaurant in the hills over Florence, the waiter took away our menu, and said, no, the chef is just going to bring you food. You don’t get to order. I was like, okay, cool. That was going great until he brought out the first course. It was a risotto appetizer with Porcini mushrooms and I looked at it and I was like, oh no, I have to eat that. I can’t not eat that. My wife was a total trooper too as she doesn’t love mushrooms either, but is not as grossed out by them as I am. So, I had one of them and she ate the rest, we were a good team on that. I was like, I can’t send this plate back with food on it.