Westlake Village, CA – March 10, 2025– PureSpectrum, the industry’s quality-first Sample Marketplace, introduces PureScore™ 4.0 the newest update to PureSpectrum’s proprietary artificial intelligence scoring model. PureScore™ 4.0, supercharged by PureIntelligence™, is a holistic intelligent system that now incorporates artificial intelligence to find micro patterns and incorporate constant feedback loops. PureScore™ 4.0 lives at the intersection of human, device, location and behavioral data that produces a probabilistic, AI-powered intelligent view of respondents.
“PureIntelligence™ consumes millions of data points per hour with dozens of AI models – all to intelligently make decisions on the acceptability of a respondent’s behavior. The system architecture is deeply intricate and complex, but seamlessly orchestrated to deliver one thing: reliable, high-quality data,” Sushma Vasudevan, SVP of Analytics and Data Science at PureSpectrum.
PureScore™ 4.0 can make decisions about respondent quality based on three main behavior groups: historical, demographic, and systemic. These groups feed the PureIntelligence™ human, device, location and behavioral AI modules, creating a multidimensional view of each respondent. With this latest update, PureScore™ 4.0 has smart feature systems and intelligent modules for scoring respondents “High” or “Low”. Only “High” PureScore™ respondents are allowed onto PureSpectrum Marketplace to partake in surveys. “Low” PureScores™ are blocked from participating.
Mark Menig, PureSpectrum Chief Product Officer, adds “We recognize the industry’s battle with fraud and since the launch of PureScore™ in 2020, we have been committed to the advancement of data quality initiatives through our proprietary respondent scoring. The launch of the PureIntelligence™ engine, however, is not simply the next evolution of PureScore™, it is a transformative shift for how data quality is safeguarded.”
PureSpectrum is committed to making life easier for its clients by consistently pushing the boundaries of data quality. With its proprietary technology, PureSpectrum raises industry standards, empowering researchers to sample more confidently through the intelligent Marketplace.
Visit our Data Quality page to learn more about PureScore™.
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