PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
2023: Year of the User
If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great...
Is Your Business Ready for the Coming Economic Cycle?
How To Prepare Mortgage rates for a 30-year fixed in the US have gone from 3.7% in January to 7.5% in December, more than doubled! Inflation is...
Survey Methodology: What You Need to Know to Write Great Surveys
Survey Methodology Studies Survey Methods Picking the best survey methodology to conduct your research is essential. The most effective survey...
Open-Ended Survey Questions: How to Ask, Examples, Tips, and Tricks
Open-Ended Questions: Tips & Tricks for Getting the Most Out of Your Survey When writing a market research survey, it's essential to think about...
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...
Tracking EVs: Excitement and Roadblocks
Markets change fast, but consumer sentiments change faster. This is certainly true when it comes to electric vehicles. A year ago, EVs seemed like...
Let’s Talk About Agile Research
Agile Research is a constant topic in modern online quantitative market research. But not all customers I speak to understand exactly what it is and...
PureSpectrum is a GRIT Most Innovative Supplier
#16 Most Innovative 2022 is proving to be a year of tremendous growth for PureSpectrum. We are honored to again be recognized and featured in the...