PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
2023: Year of the User
If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great...
Is Your Business Ready for the Coming Economic Cycle?
How To Prepare Mortgage rates for a 30-year fixed in the US have gone from 3.7% in January to 7.5% in December, more than doubled! Inflation is...
Survey Methodology: What You Need to Know to Write Great Surveys
Survey Methodology Studies Survey Methods Picking the best survey methodology to conduct your research is essential. The most effective survey...
What Online Tools Can You Use to Research Your Target Audience?
Researching audiences is an essential part of understanding your business’s target market. Why is a target audience important? Your target audience...
Open-Ended Survey Questions: How to Ask, Examples, Tips, and Tricks
Open-Ended Questions: Tips & Tricks for Getting the Most Out of Your Survey When writing a market research survey, it's essential to think about...
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or...
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...
Tracking EVs: Excitement and Roadblocks
Markets change fast, but consumer sentiments change faster. This is certainly true when it comes to electric vehicles. A year ago, EVs seemed like...
Let’s Talk About Agile Research
Agile Research is a constant topic in modern online quantitative market research. But not all customers I speak to understand exactly what it is and...