If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great client experience. If you see a bad experience, move mountains to fix it. We are making clients’ lives easier. In order to make this a company culture, and not just guidance for sales and service teams, we strive for great client experiences for all stakeholders – researchers, panels, respondents, employees – all users of our technology and services. So it might seem odd, as we kick off our 8th year in business, that for the first time our annual theme directly addresses the client, or for technological and alliterative purposes, the User. To be fair, it’s only our third annual theme, but still, if our client, and user, experience is woven into the company fabric, why is this The Year of the User?
Our product team’s achievements and plans across our technologies made clear initially, it would be a Year for the User. The Marketplace sampling platform has undergone subtle but impactful changes to the interface. Users will experience customizable dashboards, mobile optimization and better global targeting and screening. Businesses are able to run their fielding operations to maximize automation while maintaining key supplier relationships. Organizations are selecting Marketplace as the platform of choice for the combination of usability, delivery and flexibility.
After a front end overhaul, the Insights platform is integrated to the Marketplace in a simplified workflow for a user to journey from feasibility to authoring to fielding to analysis in one interface and fewer clicks. The result is a dynamic dashboard of charts and crosstabs, delivered in halved field times.
Complementary to the technological advances, our Client Services operation has developed into a world-class, global team that makes customizable user experiences possible. Enmeshed with account teams, across our platforms, PureSpectrum Client Services provides experienced service in field management, programming, data analysis, and reporting. An increasing number of clients are engaging PureSpectrum on both a platform and services user experience, depending on the types and demands of research work. The evolution of service alongside our product reflects user-driven company development.
The Respondent is another key stakeholder with an improved user experience. In 2023 you will see PureSpectrum roll out improved survey environments within the Insights platform and screeners, built on data driven drop out rate analysis. We are improving false positive security screening and investing in studying survey designs that drive better conversion, lower reconciliation and more efficient pricing.
And lastly, in periods of uncertainty and volatility returning to core values reduces noise and yields results. Focusing on our people – whether they be in sales, client services, product, marketing, finance or human resources – and their attention to the Users will make possible our lofty goals in a possibly uneven business environment. I encourage our clients to provide feedback on their experience. We celebrate positive notes internally, and equally value the opportunities to improve engagements. After all, Tron needed Flynn’s help most of all.
About PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.
In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.