PureSpectrum Blog

Meet Nicole Ipsen, a Marketing Coordinator at PureSpectrum. Today Nicole gives her insights into why she’s loved starting her career at PureSpectrum...

Gas prices have been on the rise recently. With the average price of a gallon continuing to soar, we polled Americans to see how the price at the...

Always focused on quality, PureSpectrum announces its newest data-science-driven innovation, PureText™. PureText™ works in conjunction with...

Grooming is seen by many as an important form of self-care. From skin care to hair or nail care, it can be one small step in feeling good about...

Brand Trackers: What and Why You Need Them In this article, we will discuss what brand trackers are, why you need them, and how to get started with...

There is no denying that social media is a part of daily life. But though most platforms offer user metrics, it can be hard for brands to target and...

Meet Sushma Vasudevan, VP of Analytics and Data Science at PureSpectrum. Today Sushma shares her passion for data science and how it led her to be a...

Two years into the COVID-19 pandemic, many Americans are still choosing to spend more of their time at home, in the company of their families and...

At PureSpectrum we don’t cut corners. This year we are committed to demonstrating that we will never compromise on Innovation, Simplicity,...