PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
What Are Market Research Tools?
Market research tools are a collection of techniques and methods that help businesses gather and analyze data related to their target consumers....
What Resources Are Needed for Market Research?
To learn more about their target audience’s needs and preferences, companies invest in various market research tools and techniques. Ideally, market...
Unsubscribe: Declutter and Simplify
We’ve all felt the sinking feeling of returning from a trip to hundreds or thousands of unread emails. A rush of anxiety sets in that maybe you’ve...
Q2 Consumer Sentiments
It’s mid-May, which means many Americans are finishing the school year, planning summer vacations, and looking ahead to the fall. But with the...
PureSpectrum POV: Andrew Alabada
Meet Andrew Alabada, Sr. Director of Client Service at PureSpectrum. Today Andrew shares how PureSpectrum’s fast growth is helping our global...
Speed to Launch With Multi-Country
Need to Field a Market Research Survey in Multiple Countries? PureSpectrum makes it simple with our latest platform innovation,...
Celebrating Our First Year in APAC
In April of 2021, we announced the opening of our first APAC office in Singapore. Under the leadership of Managing Director, James Rogers, the...
Considering the Alternative…
With the pandemic creating chaos in global food supply chains and a corresponding increase of meat-free options coming to market, we polled...
What Software Do Market Research Analysts Use?
Gone are the days of manual market research analysis. Marketers no longer have to stand on the streets asking people if they remember any of the ads...