PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureSpectrum POV: Rebecca Bello
Meet Rebecca Bello, VP of Product at PureSpectrum. Today Rebecca shares her goals for our Insights Platform as well as thoughts around the future of...
PureSpectrum is a Great Place to Work!
PureSpectrum is proud to have received a 2022 Great Place to Work® certification. We believe our continued success stems from our amazing talent and...
Is Will Smith Cancelled?
The 94th Academy Awards took place this past Sunday, March 27th, 2022. And while the night hosted several important milestones, the moment that took...
PureSpectrum POV: Nicole Ipsen
Meet Nicole Ipsen, a Marketing Coordinator at PureSpectrum. Today Nicole gives her insights into why she’s loved starting her career at PureSpectrum...
America’s Pain at the Pump
Gas prices have been on the rise recently. With the average price of a gallon continuing to soar, we polled Americans to see how the price at the...
Announcing PureText™
Always focused on quality, PureSpectrum announces its newest data-science-driven innovation, PureText™. PureText™ works in conjunction with...
Americans Groom as Self-Care
Grooming is seen by many as an important form of self-care. From skin care to hair or nail care, it can be one small step in feeling good about...
Brand Tracking: Measure Brand Perception
Brand Trackers: What and Why You Need Them In this article, we will discuss what brand trackers are, why you need them, and how to get started with...
Current Social Media Usage Trends
There is no denying that social media is a part of daily life. But though most platforms offer user metrics, it can be hard for brands to target and...