PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
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PureScore™: Survey Panel Data Validity & Reliability
PureScore™ “One of the major challenges we face in online primary data collection methods is data reliability and preserving the integrity of the...
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Watermelon Research: Gaining Control of Insights
Since June 2019, Watermelon has been utilising the PureSpectrum platform to advance the capabilities of their research. Based in London, this agency...
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What is a Panel Survey? FAQs About Panel Studies
Panel surveys are longitudinal studies that measure consumer opinions, feelings, or thoughts over time. Specific audiences are targeted and studied...
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Creating a Survey – Tips, Best Practices & Helpful Guidelines
Jay is an industry veteran and has been in the Market Research space for almost 10 years, working with technology and full service insight and data...
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What’s the Difference Between Surveys and Questionnaires?
The Difference Between Surveys and Questionnaires Before you launch your online survey, you may wonder what the difference is between it and a...
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Innovation From Anywhere: Company Deck Challenge
At PureSpectrum, we know the next great concept can come from anywhere. Innovative, compelling and inspirational ideas don’t exclusively come from...
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Feature Highlight: Scheduled Launch
Scheduled Launch is the ability to set up and schedule surveys to be launched at a specific time in the future. Coordinate your survey launches in...
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Testing the Limits of Behavioral Science
PureSpectrum automates the best of market research processes and enables clients to create innovative products that are advancing the industry....
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PureSpectrum Buy API: Is Your Research a Good Fit?
The PureSpectrum Buy API simplifies the survey building and fielding process, allowing researchers to conduct large amounts of automated work in...