PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Creating a Survey – Tips, Best Practices & Helpful Guidelines
Jay is an industry veteran and has been in the Market Research space for almost 10 years, working with technology and full service insight and data...
What’s the Difference Between Surveys and Questionnaires?
The Difference Between Surveys and Questionnaires Before you launch your online survey, you may wonder what the difference is between it and a...
Innovation From Anywhere: Company Deck Challenge
At PureSpectrum, we know the next great concept can come from anywhere. Innovative, compelling and inspirational ideas don’t exclusively come from...
Feature Highlight: Scheduled Launch
Scheduled Launch is the ability to set up and schedule surveys to be launched at a specific time in the future. Coordinate your survey launches in...
Testing the Limits of Behavioral Science
PureSpectrum automates the best of market research processes and enables clients to create innovative products that are advancing the industry....
PureSpectrum Buy API: Is Your Research a Good Fit?
The PureSpectrum Buy API simplifies the survey building and fielding process, allowing researchers to conduct large amounts of automated work in...
The Great Refresh: Changing Consumer Values Amid COVID-19
An insights leader for the global entertainment and technology industries, National Research Group (NRG) is known for its sophisticated research...
M/A/R/C Research: PureSpectrum as a True Partner
At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means...
Introducing Better Quota Searchability
New to the PureSpectrum Marketplace platform, Quota Searchability is a better way to organize and manage your quotas while in field. View different...