PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureScore Lowers Reconciliation Rate by 15%
PureSpectrum implemented PureScore™, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the...
Feature Highlight: Quota Nesting
Get the exact respondents you need and with better accuracy using Quota Nesting. When setting up a survey for launch, input all required respondent...
FullSpectrum: The PureSpectrum HQ Art Installation
It started as an office decor idea and became an art installment that transformed the PureSpectrum headquarters. This striking design tied...
Introducing Field Evenly Over Time
Achieve quality insights on an automated schedule. Introducing Field Evenly Over Time (FEOT); a way to evenly distribute completes across the entire...
How Machine Learning is Revolutionizing Data Quality
Technology has changed the landscape of market research in many ways. In primary data collection methods, the world has moved away from paper to...
Outside the Boardroom – David Breihan
At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means...
Outside the Boardroom – An Introduction to the Series
“We recognize that it is an audacious goal to try to lift the standard of quality for the entire industry, yet PureSpectrum’s 2020 focus will be...
2020: The Relentless Pursuit of Quality
Every year, I carve out time to create a guiding principle for the business that serves as the north star for everyone that works at PureSpectrum....
2019 Company Give Back
When your community supports you, you support your community. Born and raised in Ventura County, PureSpectrum understands the meaning of “it takes a...