PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Cheers to Travel: Will Alcohol Bans Affect Airline Sales?
In June 2021, American Airlines joined Southwest and banned alcohol during flights. This came as a response to a surge in unruly passengers...
Is Bitconfidence Fleeting?
Talk of Bitcoin is seemingly everywhere these days and Americans are investing in record numbers. But is Bitcoin a fleeting trend that Elon Musk...
The Delivery App Download
During the COVID-19 lockdowns, more Americans than ever turned to delivery apps to have meals brought to their doorsteps. Companies like DoorDash,...
Traffic Channels: What and Why You Should Be Using Them
“Traffic channels have made my client's fielding easier and more efficient.” - Cecilia Engelking, PureSpectrum Account Manager PureSpectrum’s goal...
The Transformation of Sampling Automation in APAC
Historically the market research industry's adoption of API, DIY / Self-Serve Automation has been slow on the uptake in Asia Pacific. Resistance can...
PureSpectrum Acquires Instant Insights Business from Upwave
LOS ANGELES & SAN FRANCISCO, May 3, 2021 - Fast-growth market research technology company, PureSpectrum, acquires Instant Insights, a business...
Combatting Post-COVID Anxiety in the Workplace
Foreword from our CEO With vaccinations continuing to roll out and county guidelines allowing for reopening, PureSpectrum, along with most...
2021: The Year of Simplicity
It typically takes me a couple of weeks at the beginning of each year to stop unintentionally signing documents with the wrong year. This year, I’m...
PureScore™: Survey Panel Data Validity & Reliability
PureScore™ “One of the major challenges we face in online primary data collection methods is data reliability and preserving the integrity of the...