PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureSpectrum POV: Daniel Soh
Meet Daniel Soh, Senior Account Director in Asia. Today, Daniel discusses his thoughts on how the COVID-19 pandemic is changing the online panel...
Speed to Insights: Halloween 2021
Last year the COVID-19 pandemic changed the way many Americans celebrated Halloween. Some people did not trick or treat, instead opting for smaller...
(Not) Home for the Holidays?
With the holiday season quickly approaching, we wondered how Americans are feeling about travel and if their sentiments differ depending on...
5 Trends and a Baby
It has been predicted that the COVID-19 lockdowns have and will continue to create a baby boom in America. While many Americans have adapted to...
Has America’s Coffee Consumption Changed?
Most morning routines, like other aspects of life, have changed since the advent of COVID-19. But as fall begins, some Americans have returned to...
PureSpectrum POV: George Head
Meet George Head, Director of UK Sales. Today, George shares his advice to help industry colleagues embrace marketplace platforms, which he knows...
Navigating America’s Road to EVs
Our recent poll on global warming showed that Americans are concerned and believe that human behavior plays a large role in climate change. But one...
Stream On, America
On September 19th, 2021, Netflix tied the Emmy record for the most wins (44) in a single year. This record was previously set in 1974 by network...
PureSpectrum POV: Arianne Larimer
Meet Arianne Larimer, Vice President of Client Development. Based in New Orleans, Arianne leads the PureSpectrum US East Sales team. Today, she...