PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Cheers to Travel: Will Alcohol Bans Affect Airline Sales?
In June 2021, American Airlines joined Southwest and banned alcohol during flights. This came as a response to a surge in unruly passengers...
Sample Marketplaces Execute On Competing Priorities
There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you...
Is Bitconfidence Fleeting?
Talk of Bitcoin is seemingly everywhere these days and Americans are investing in record numbers. But is Bitcoin a fleeting trend that Elon Musk...
The Delivery App Download
During the COVID-19 lockdowns, more Americans than ever turned to delivery apps to have meals brought to their doorsteps. Companies like DoorDash,...
Traffic Channels: What and Why You Should Be Using Them
“Traffic channels have made my client's fielding easier and more efficient.” - Cecilia Engelking, PureSpectrum Account Manager PureSpectrum’s goal...
The Transformation of Sampling Automation in APAC
Historically the market research industry's adoption of API, DIY / Self-Serve Automation has been slow on the uptake in Asia Pacific. Resistance can...
PureSpectrum Acquires Instant Insights Business from Upwave
LOS ANGELES & SAN FRANCISCO, May 3, 2021 - Fast-growth market research technology company, PureSpectrum, acquires Instant Insights, a business...
Combatting Post-COVID Anxiety in the Workplace
Foreword from our CEO With vaccinations continuing to roll out and county guidelines allowing for reopening, PureSpectrum, along with most...
2021: The Year of Simplicity
It typically takes me a couple of weeks at the beginning of each year to stop unintentionally signing documents with the wrong year. This year, I’m...