At PureSpectrum, we know the next great concept can come from anywhere. Innovative, compelling and inspirational ideas don’t exclusively come from leadership, and the best messaging may come from other places within the business. Every employee is going to have a different perspective and a different voice, but all will have a deep understanding of the product, how it can provide clients with a solution they sorely need and how to continue company growth. 

PureSpectrum’s leadership team opened a company-wide competition to create a 5-slide presentation that outlined the following:

1. A Current Problem Faced by the Industry

2. The Change that Must be Made to Survive

3. How Your Product Solves this Problem

4. What the Future Can Look Like With PureSpectrum

5. Customers You’ve Helped

Given just a few weeks, any employee within the business was welcome to submit their take on these topics. It was important that employees beyond sales and marketing participated to ensure the most inclusive and diverse voices be heard. The decks were then delivered to three judges who were simply asked: which one is best? 

Judges include top executives and founders from a variety of market research companies. Winners will have the opportunity for their designs/messaging used in upcoming marketing initiatives as well as a $1,000 prize. 

PureSpectrum had its start rooted in unconventional idea sources. The PureSpectrum logo with its interlocking 4-color design started as a doodle on a paper towel from Founder and CEO Michael McCrary’s then 10-year-old son. Instead of paying attention in class, he had inadvertently drawn the first sketch of what would become the baseline of PureSpectrum’s branding.

Inspiration and innovation can come from anywhere. If something as important as the corporate logo can come from my son, anyone’s ideas from any facet of the organization can make a huge impact.

Michael McCrary

Founder/CEO, PureSpectrum

Interested in having your ideas heard and furthering your career in Market Research? PureSpectrum is looking to add hardworking and passionate individuals to our growing team in client-facing roles.

“We look for a lot of things when considering a candidate to join the PureSpectrum Team, and two of the most critical are a strong work ethic and passion,” Chief Product Officer Mark Menig said. “We can’t train those and they must be fundamental parts of a person’s core.”

Visit PureSpectrum Careers today to explore our positions, apply and see why joining the PureSpectrum team is the best next step for your career.

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About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.