Talk of Bitcoin is seemingly everywhere these days and Americans are investing in record numbers. But is Bitcoin a fleeting trend that Elon Musk tweets about or do people actually feel confident in their understanding of cryptocurrency? Surprisingly, almost three-quarters of investors surveyed say their understanding is strong. And while it’s difficult to actually prove this fact, almost the same amount of respondents claimed to understand why Bitcoin rates rise and fall.
So where are investors getting their confidence? A third of the Bitcoin investors reported using Reddit and Twitter for financial updates and advice. But more frequently they are relying on finance news (54%), advice from investment apps (40%), and family and friends (39%) to follow the market. And it seems that this varied research approach is paying off. 80% of Americans polled reported seeing some profit from Bitcoin investments.
Bitcoin is often touted as a financial equalizer but our study showed that men are making more money in crypto than women. Only 3% of women have made over a 50% return on their Bitcoin investment vs. 13% of men. However, none of the women polled reported losing money in Bitcoin, vs 11% of men, signaling that men may have a higher risk appetite but it doesn’t always pay off.
Overall, it seems that Americans remain “Bitcurious” but are not totally sold on the idea that Bitcoin isn’t just a financial fad. A third of respondents are only planning on a 1-5 year investment, while 18% haven’t formulated any type of long-term Bitcoin strategy. Of the 20% who felt that they will always invest in cryptocurrencies, significantly more males than females plan to invest in them for the rest of their lives. So while many current Bitcoin investors may feel that they understand their investment, it may only be risk-tolerant men who are ready to commit long-term.
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PureSpectrum interviewed 691 online respondents on June 12, 2021. The study targeted consumers within the United States and consisted of a general population audience of 18+ years old. This study uses 95% confidence level to examine the data.
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.
In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.