LOS ANGELES & SAN FRANCISCO, May 3, 2021 – Fast-growth market research technology company, PureSpectrum, acquires Instant Insights, a business line being spun out of Upwave. Instant Insights is a leader in fast and easy consumer insights for data-driven businesses everywhere.

The acquisition of Instant Insights will expand the PureSpectrum suite of solutions. This new addition, now known as the PureSpectrum Insights platform, will live alongside PureSpectrum Marketplace, making PureSpectrum a complete end-to-end market research and insights platform. 

Michael McCrary, CEO and Founder, comments “Our purpose is to make researchers’ jobs easier. We strongly believe that this acquisition will help insights professionals make decisions more efficiently, and faster than ever before. The Upwave Instant Insights business is a great addition to PureSpectrum.”

Focusing on simplicity and usability, PureSpectrum will invest heavily in the platform to make the collection and analysis of high-quality answers faster and more accessible to all researchers. “The acquisition of this insights platform is just the beginning for us,” said Mark Menig, PureSpectrum Chief Product Officer, “We are committed to extending the platform and creating a seamless research experience from project inception to final reporting.” 

Chris Kelly, Upwave CEO and Founder, states, “We were highly selective about who we wanted to own Instant Insights going forward. It was important for us to choose a company and team that would give it the right home. We know PureSpectrum will give it the focus and investment it deserves. They will take good care of Instant Insights’ current and future clients and employees, which has always been our top priority.”

With the spinout of Instant Insights, Upwave will be expanding their investment in their brand analytics platform, led by their flagship Brand Campaign Measurement product which measures the brand impact of marketing for the world’s leading brands, agencies, and media companies.

About PureSpectrum

Recently ranked #21 on Deloitte’s Fast 500 list, PureSpectrum believes their success stems from their talent density and industry-leading quality. In just five years since the company’s inception, over 32 million online interviews have been sourced from PureSpectrum Marketplace. PureSpectrum developed the industry’s first and only respondent level scoring system, PureScore. With the recent acquisition of the Instant Insights business from Upwave, PureSpectrum expands its offerings to include the PureSpectrum Marketplace platform and the PureSpectrum Insights platform. Both Marketplace and Insights live under the PureSpectrum brand making PureSpectrum a complete end-to-end market research and insights platform.

About Upwave

Upwave (formerly Survata) is a fast-growing marketing analytics company providing ML-driven brand marketing measurement technology and intelligence to the world’s leading brands, agencies, and platforms. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors. Learn more at www.upwave.com.

About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.

In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.