PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Brand Tracking: Measure Brand Perception
Brand Trackers: What and Why You Need Them In this article, we will discuss what brand trackers are, why you need them, and how to get started with...
Current Social Media Usage Trends
There is no denying that social media is a part of daily life. But though most platforms offer user metrics, it can be hard for brands to target and...
PureSpectrum POV: Sushma Vasudevan
Meet Sushma Vasudevan, VP of Analytics and Data Science at PureSpectrum. Today Sushma shares her passion for data science and how it led her to be a...
The Pup Report: Insights Around Dog Ownership
Two years into the COVID-19 pandemic, many Americans are still choosing to spend more of their time at home, in the company of their families and...
PureSpectrum: Your Partner for Innovative Research
At PureSpectrum we don’t cut corners. This year we are committed to demonstrating that we will never compromise on Innovation, Simplicity,...
PureSpectrum POV: Anthony O’Brien
Meet Anthony O’Brien, Vice President ANZ. Today, Anthony discusses why PureSpectrum technology is integral to cutting-edge global research and how...
Market Research Analysis Software
Do you know what your target audience is really looking for in a product or service? Does your marketing truly resonate with your ideal customer? Is...
UK Online Shopping Trends
Even before the COVID-19 pandemic hit in early 2020, UK consumers were already regularly shopping online. Many UK online retailers offer convenient,...
Innovation Is About Making Life Easier
Happy New Year! I really enjoy January because it’s the ultimate clean slate for personal and professional objectives. The fourth quarter is so...