PureSpectrum Blog

Meet Sushma Vasudevan, VP of Analytics and Data Science at PureSpectrum. Today Sushma shares her passion for data science and how it led her to be a...

Two years into the COVID-19 pandemic, many Americans are still choosing to spend more of their time at home, in the company of their families and...

At PureSpectrum we don’t cut corners. This year we are committed to demonstrating that we will never compromise on Innovation, Simplicity,...

Meet Anthony O’Brien, Vice President ANZ. Today, Anthony discusses why PureSpectrum technology is integral to cutting-edge global research and how...

Do you know what your target audience is really looking for in a product or service? Does your marketing truly resonate with your ideal customer? Is...

Even before the COVID-19 pandemic hit in early 2020, UK consumers were already regularly shopping online. Many UK online retailers offer convenient,...

Happy New Year! I really enjoy January because it’s the ultimate clean slate for personal and professional objectives. The fourth quarter is so...

It’s no secret that the Omicron variant upended year-end travel and celebrations in America and throughout much of the world. Amid surging cases,...

So, you’re looking to leverage the many benefits of market research, but aren’t quite sure where to start—or what kinds of tools you should equip...