At PureSpectrum we don’t cut corners. This year we are committed to demonstrating that we will never compromise on Innovation, Simplicity, Transparency, and Quality.
PureSpectrum is your partner for innovative research. We are committed to empowering you with solutions that make life easier. In today’s fast-paced economy, we know that agile research is paramount to stay on top of rising trends, consumer sentiments, and rapidly evolving markets.
To that end, PureSpectrum offers an in-house sample Marketplace Platform alongside an easy-to-use Insights Platform. This synergy provides true speed to insights by giving researchers the ability to program studies, quickly access high-quality respondents, and analyze data all on a single dashboard.
How We Make Life Easier
On the PureSpectrum Marketplace and Insights Platforms, researchers are empowered to run projects at whatever cadence their research demands. Our users have the power to access one of the largest consumer datasets available and only pay for the research they need.
The multi-source supply offered in the PureSpectrum Marketplace platform means researchers can effortlessly reach respondents all over the globe. The PureSpectrum Marketplace currently fields in 60+ countries and can also target niche B2B and consumer audiences. Respondents are accessed quickly, and directly without third-party markups.
The PureSpectrum account and service teams are made up of market research industry veterans. Our team provides world-class customer support and guidance at any level, on every project. With team members stationed all over the world, your projects are supported 24/7.
Industry Recognized Data Quality
Recently awarded Market Research Supplier of the Year, the PureSpectrum Marketplace is equipped with PureScore™, the industry’s leading respondent-level scoring system. PureScore™ is built on respondent behavior, device fingerprinting, and 18 billion data points a year. The innovative model works by finding patterns among behavior including screening consistency, completion rate, and group behavior based on demography. The further that a respondent’s fraud markers and behaviors deviate from the ideal, the lower their PureScore™. Only respondents with a passing PureScore™ are directed to PureSpectrum surveys. Researchers receive unparalleled quality data on every project fielded on PureSpectrum Marketplace and Insights Platforms.
One Dashboard = Agile Research
Take your survey from the field to the boardroom in hours not days. Developed for cutting-edge research, the PureSpectrum Insights Platform allows users to get answers quickly and easily. Our Insights Platform offers simplified survey configuration, real-time results, and an easy-to-use analytics suite.
The Insights platform provides a comprehensive experience for users to analyze data, including the ability to create crosstabs, data cuts, and run significance tests. In one dashboard, trackers and projects with multiple collection periods are effortlessly viewed. Data is easily visualized with the ability to create different variables that are instantly exportable for inclusion in presentations and reports. Just enter an email address to quickly share the dashboard and results with any team member.
The Future of Quality Insights
PureSpectrum is a simple yet innovative research experience from project inception to final reporting. Quick turn research does not mean cutting corners. With PureSpectrum, you have the best of everything. Speed to insights with high-quality data you can trust.
Learn how you can make decisions more efficiently, and faster than ever before with PureSpectrum.
About PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.
In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.