PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureSpectrum Acquires Instant Insights Business from Upwave
LOS ANGELES & SAN FRANCISCO, May 3, 2021 - Fast-growth market research technology company, PureSpectrum, acquires Instant Insights, a business...
Combatting Post-COVID Anxiety in the Workplace
Foreword from our CEO With vaccinations continuing to roll out and county guidelines allowing for reopening, PureSpectrum, along with most...
2021: The Year of Simplicity
It typically takes me a couple of weeks at the beginning of each year to stop unintentionally signing documents with the wrong year. This year, I’m...
PureScore™: Survey Panel Data Validity & Reliability
PureScore™ “One of the major challenges we face in online primary data collection methods is data reliability and preserving the integrity of the...
Watermelon Research: Gaining Control of Insights
Since June 2019, Watermelon has been utilising the PureSpectrum platform to advance the capabilities of their research. Based in London, this agency...
What is a Panel Survey? FAQs About Panel Studies
Panel surveys are longitudinal studies that measure consumer opinions, feelings, or thoughts over time. Specific audiences are targeted and studied...
Creating a Survey – Tips, Best Practices & Helpful Guidelines
Jay is an industry veteran and has been in the Market Research space for almost 10 years, working with technology and full service insight and data...
What’s the Difference Between Surveys and Questionnaires?
The Difference Between Surveys and Questionnaires Before you launch your online survey, you may wonder what the difference is between it and a...
Innovation From Anywhere: Company Deck Challenge
At PureSpectrum, we know the next great concept can come from anywhere. Innovative, compelling and inspirational ideas don’t exclusively come from...