PureSpectrum Blog

Recently, PureSpectrum partnered with Sentient Decision Science at Quirk’s Chicago to reveal a new perspective into current attitudes of the U.S....

According to the Greeting Card Association (GCA), 1.3 billion cards are sold during the holiday season. For many, holiday cards are a festive and...

PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220...

For many, the last months of the year conjure up thoughts of holiday parties, traveling to see loved ones, and special meals and celebrations. With...

Meet Daniel Soh, Senior Account Director in Asia. Today, Daniel discusses his thoughts on how the COVID-19 pandemic is changing the online panel...

Last year the COVID-19 pandemic changed the way many Americans celebrated Halloween. Some people did not trick or treat, instead opting for smaller...

With the holiday season quickly approaching, we wondered how Americans are feeling about travel and if their sentiments differ depending on...

It has been predicted that the COVID-19 lockdowns have and will continue to create a baby boom in America. While many Americans have adapted to...

Most morning routines, like other aspects of life, have changed since the advent of COVID-19. But as fall begins, some Americans have returned to...