PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research

Omicron Crumbles America’s Trust In Travel
It’s no secret that the Omicron variant upended year-end travel and celebrations in America and throughout much of the world. Amid surging cases,...

What Makes a Successful Market Research Program?
So, you’re looking to leverage the many benefits of market research, but aren’t quite sure where to start—or what kinds of tools you should equip...

Are Singaporeans Ready to Travel?
Like Australia, Singapore recently lifted long-standing COVID-19 travel restrictions. Vaccinated Travel Lanes (VTLs) were instated to eliminate...

PureSpectrum POV: Elizabeth Bodie
Meet Elizabeth Bodie, PHR, Vice President of Human Resources. Today, Liz gives her thoughts on creating employee-centered cultures and why creating...

How Australians Plan to Travel This Holiday
Starting in early November, Australian travel bans began to be lifted. With these restrictions amending for the first time in almost 2 years and...

2021 Workouts Wrapped
The end of the year is fast approaching, and we’ve recently covered festive subjects such as travel plans, holiday cards, and drinking trends. But...

Home, Sweet Housing Crisis?
The NY Times recently asked, “Will Real Estate Ever Be Normal Again?” The article started a national conversation about the inequality between...

PureSpectrum & Sentient: Generational Insights Webinar
Recently, PureSpectrum partnered with Sentient Decision Science at Quirk’s Chicago to reveal a new perspective into current attitudes of the U.S....

Delivering 2021 Holiday Card Insights
According to the Greeting Card Association (GCA), 1.3 billion cards are sold during the holiday season. For many, holiday cards are a festive and...