There is no denying that social media is a part of daily life. But though most platforms offer user metrics, it can be hard for brands to target and understand creative marketing opportunities. Using the PureSpectrum Insights platform, we polled Americans to better understand their social media behavior, thoughts on advertisements, and social shopping preferences. We are pleased to share some of our insights in the following infographic:

image of various statistics and insights on social media users

Curious to dive deeper into this data set, including more detailed consumer crosstabs about social media marketing? Or would you like to learn how easy it is to launch your own survey? Reach out to our team below.