There is no denying that social media is a part of daily life. But though most platforms offer user metrics, it can be hard for brands to target and understand creative marketing opportunities. Using the PureSpectrum Insights platform, we polled Americans to better understand their social media behavior, thoughts on advertisements, and social shopping preferences. We are pleased to share some of our insights in the following infographic:

image of various statistics and insights on social media users

Curious to dive deeper into this data set, including more detailed consumer crosstabs about social media marketing? Or would you like to learn how easy it is to launch your own survey? Reach out to our team below.

About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.

In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.