Decisions Backed by Data
PureSpectrum Marketplace reaches high-quality respondents, utilizing our award-winning scoring system, PureScore™ to enable teams to make better business decisions with better quality data.
2023 New Year, New Features
Join our Insights Platform’s VP of Product, Rebecca Bello, as she walks you through the refresh of our user interface, simplified survey design, and integration to our Sample Marketplace.
Year of the User
In order to make the lives of researchers easier, PureSpectrum aims to provide our users with intuitive experiences, innovative technology, and record-breaking quality.
Trusted By Leading Companies
Market Research Tools To Make Life Easier
PureSpectrum offers a complete end-to-end market research and insights platform. Built on the ethos of making researchers’ jobs easier, our customers are always at the forefront of our minds as we continue to push market research technology and data quality standards forward. In today’s fast-paced economy, we know that agile research is paramount to stay on top of rising trends, consumer sentiments, and rapidly evolving markets.
Online Survey Sample Marketplace
Backed by World-Class Support and Award-Winning Data Quality
The PureSpectrum Marketplace Platform is the industry’s most innovative fielding dashboard, connecting you to a marketplace of integrated panels. Create, launch, and manage surveys anytime in minutes, easily reaching your target markets and audiences. PureSpectrum is proud to have developed the industry’s first and only respondent-level scoring system, PureScore™, creating a new standard of data quality.
Empower your market research with better insights using the PureSpectrum Sample Marketplace Platform. Our market research tools provide both quality data and target audience delivery that market researchers can count on. PureSpectrum’s unique data quality measures, intuitive interface, and extensive field management features make it the complete sample solution.
Deduplication Across Panels
Survey Tool Agnostic
No License Required
Market Research & Insights Solutions
Online survey tools to gather real-time consumer answers
Our Insights Platform empowers users to collect consumer research and insights for any business decision. Easy to use features assist with questionnaire design and include numerous question types, skip logic & advanced piping capabilities, and automatic basic data collection. Our state-of-the-art market research tools make it easy for users to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.
TRACK, MEASURE, ANALYZE
The PureSpectrum platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.
DATA AT YOUR FINGERTIPS
Using the largest consumer dataset available, get real-time results on a modern dashboard.
POWERED BY PURESPECTRUM’S SURVEY PLATFORMS
Take your survey from the field to the boardroom in hours not days. Data quality and speed you can trust.
What Our Clients Have To Say…
Latest Market Research Blog Posts
PureSpectrum Places #47 on Built In’s Best Workplaces
As a founder, you naturally love the company you are building. You are excited about the vision and you look for team members that will roll up their sleeves and get in the trenches with you. There...
PureSpectrum Adds Chris Mawn to ANZ Team
SYDNEY, AUSTRALIA, January 31, 2023- PureSpectrum continues its investment in the expansion of the APAC region with the addition of Chris Mawn as ANZ Director of Clients. Mawn, one of the early...
2023: Year of the User
If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great client experience. If you see a bad experience, move...