PureSpectrum Acquires Dalia

This technology will fast-track PureSpectrum’s reach while maintaining industry-leading data quality

Sample, Simplified

Effortlessly reach respondents all over the globe. The PureSpectrum Marketplace provides researchers instant access to multi-source respondents from high-quality global panels.

Intuitive Insights

Our Insights Platform offers simplified survey configuration, real-time results, and an easy-to-use analytics suite. Take your survey from the field to the boardroom in hours not days.

MR Supplier of the Year

PureSpectrum is proud to be named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards.

Trusted By Leading Companies

Market Research Tools To Make Life Easier

PureSpectrum offers a complete end-to-end market research and insights platform. Built on the ethos of making researchers’ jobs easier, our customers are always at the forefront of our minds as we continue to push market research technology and data quality standards forward. In today’s fast-paced economy, we know that agile research is paramount to stay on top of rising trends, consumer sentiments, and rapidly evolving markets.

Online Survey Sample Marketplace

 Backed by World-Class Support and Award-Winning Data Quality

The PureSpectrum Marketplace Platform is the industry’s most innovative fielding dashboard, connecting you to a marketplace of integrated panels. Create, launch, and manage surveys anytime in minutes, easily reaching your target markets and audiences. PureSpectrum is proud to have developed the industry’s first and only respondent-level scoring system, PureScore™, creating a new standard of data quality.

Empower your market research with better insights using the PureSpectrum Sample Marketplace Platform. Our market research tools provide both quality data and target audience delivery that market researchers can count on. PureSpectrum’s unique data quality measures, intuitive interface, and extensive field management features make it the complete sample solution.

Automated Fielding

Fraud Prevention

Deduplication Across Panels

Dedicated Support

Sample Management

Multi-Source Globally

Survey Tool Agnostic

No License Required

Market Research & Insights Solutions

Online survey tools to gather real-time consumer answers

Our Insights Platform empowers users to collect consumer research and insights for any business decision. Easy to use features assist with questionnaire design and include numerous question types, skip logic & advanced piping capabilities, and automatic basic data collection. Our state-of-the-art market research tools make it easy for users to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.

TRACK, MEASURE, ANALYZE

The PureSpectrum platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.

DATA AT YOUR FINGERTIPS

Using the largest consumer dataset available, get real-time results on a modern dashboard.

POWERED BY PURESPECTRUM’S SURVEY PLATFORMS

Take your survey from the field to the boardroom in hours not days. Data quality and speed you can trust.

What Our Clients Have To Say…

“Today’s way of interviewing panelists for research is far too inefficient. PureSpectrum is attacking this problem in all the right ways to streamline the research process.”

James Norman

CEO, Pilotly

“We were able to get things turned around really quickly and lean on the PureSpectrum market research tools to go in and field a survey over the weekend, have the results back, and get the report done.”

Leslie Hagen

Director of Quantitative Research, Chirp Research

“The team at PureSpectrum helped me at every step. Having an outside source with such extensive data quality measures put my mind at ease. The fact that the team could then analyze data and help me present guidelines…was exceptional.”

Kriska Ramos

Regional E-commerce Manager, Shiseido

Latest Market Research Blog Posts

Unsubscribe: Declutter and Simplify

We’ve all felt the sinking feeling of returning from a trip to hundreds or thousands of unread emails. A rush of anxiety sets in that maybe you’ve missed something important or time sensitive as you scan countless emails…

Q2 Consumer Sentiments

It’s mid-May, which means many Americans are finishing the school year, planning summer vacations, and looking ahead to the fall. But with the lingering effects of the COVID-19 pandemic, rising...