PureSpectrum Acquires Dalia

This technology will fast-track PureSpectrum’s reach while maintaining industry-leading data quality

Sample, Simplified

Effortlessly reach respondents all over the globe. The PureSpectrum Marketplace provides researchers instant access to multi-source respondents from high-quality global panels.

Intuitive Insights

Our Insights Platform offers simplified survey configuration, real-time results, and an easy-to-use analytics suite. Take your survey from the field to the boardroom in hours not days.

MR Supplier of the Year

PureSpectrum is proud to be named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards.

Trusted By Leading Companies

Sampling Platform

 Backed by World Class Support

The industry’s best fielding dashboard connects you to a marketplace of integrated panels. Expand reach, deduplicate respondents, manage quotas and free up time with a programmatic technology solution to online data collection.

Automated Fielding

Fraud Prevention

Deduplication Across Panels

Dedicated Support

Sample Management

Multi-Source Globally

Survey Tool Agnostic

No License Required

Insights Platform

Get immediate consumer input on any marketing question,
with answers from real people, in an automated insights workflow.


The PureSpectrum platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.


Using the largest consumer dataset available, get real-time results on a modern dashboard.


PureSpectrum uses PureScore™, its proprietary technology, and the industry’s first and only respondent level scoring system, to ensure you gather top quality responses

What Our Clients Have To Say…

“Today’s way of interviewing panelists for research is far too inefficient. PureSpectrum is attacking this problem in all the right ways to streamline the research process.”
James Norman

CEO, Pilotly

“I’m loving the product! My colleagues are astonished by how quickly I can put a study to field. I feel like the all-powerful Oz.”
Larry Vincent

Chief Branding Officer, United Talent Agency

“It is truly a delight to work with the entire PS team. When I created the “automation-dev” Slack channel, I labeled the purpose as “Research…Tiger-Style” in honor of Wu-Tang because this collective team is exactly that supremely amazing & original!”
Anonymously Cool Researcher

Research Agency

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