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Market research is all about knowing what to look for, and how to look for it. Finding the right market research solution is no different. Having a comprehensive market research insights platform can be the difference between making good decisions with accurate data, and making poor decisions with skewed or stale data. But which is the best tool for market research? And are there any platforms that combine all the useful market research tools into a single solution?

The best market research platforms embody three key qualities:

  1. High-quality, legitimate consumers who are willing to share their opinions
  2. Robust and easy to use
  3. Clear and concise results for easy consumption across all stakeholders
At PureSpectrum, we’ve crafted the answer to these pain points. The PureSpectrum Marketplace Platform and Insights Platform embody these three qualities, all neatly rolled into two solutions. Keep reading to learn more about what makes a great market research platform, how PureSpectrum provides all those qualities, and more.

How Do You Target Market Research? Reliable, Verifiable Data

Having trustworthy data sources is arguably the most important piece of targeted research, no matter what tools you’re using. After all, it does no good to have a great plan and excellent research topics if the results of your research are unreliable. And since many market research tools and techniques rely on getting information from anonymous people, the potential for skewed data is quite high. 

Two methods of market research—surveys and social media monitoring—are examples of how much businesses rely on direct input from consumers. But, if that data cannot be trusted, neither can decisions resulting from it—and the data is becoming harder to verify. Survey fraud, for example, shot to an all-time high during the COVID-19 pandemic, but many companies rely on surveys as a primary market research tactic.

How do you ensure data quality in a survey? Enter PureScore™: PureSpectrum’s machine learning algorithm that assesses survey participants’ behavior. Thanks to PureScore™, you can monitor survey takers’ behaviors and flag any potential fraudsters. The algorithm ensures the survey responses come from reliable, authentic representatives of your target market. PureScore™ is incorporated into all of PureSpectrum’s platforms, meaning that when you work with PureSpectrum, you get high-quality results—every time.

PureSpectrum: Compatible With Market Research Software Tools

Research tools that are hard to understand will be hard to incorporate into operations—no matter how good their results are. PureSpectrum places a high priority on ease of use and developing a user-friendly interface. Our customers agree that having an easily-understood platform is not only a key differentiating factor but a crucial one for success. 

Additionally, a good market research platform needs to fit with whatever other tools you are using. A platform’s compatibility is especially important when conducting surveys, as there are many survey tools available. The PureSpectrum Marketplace platform is “survey tool agnostic,” meaning that no matter what you use to conduct your surveys, you can easily source high-quality respondents across the globe.

What Is Market Research at Its Finest? PureSpectrum

The platforms you use to conduct research have to do more than produce data. You also need them to turn that data into sharp, easy-to-read visualizations for stakeholders. The PureSpectrum Insights Platform offers a variety of formats to depict data while providing real-time, near-instant results that are updated throughout fielding. These visualizations are easily exportable into other software formats, meaning that no matter how you choose to showcase or analyze your data, PureSpectrum has you covered.

The PureSpectrum Insights Platform supports a wide range of research use-cases, including:

  • Brand Tracking | Develop feedback loops and study your Brand Health over time 
  • Concept Testing | Validate your innovative ideas before they hit the market and identify which concept(s) will be successful
  • Consumer Sentiment | Quickly collect global survey data from your target audience in mere minutes

PureSpectrum: Going Beyond Market Research Tools

PureSpectrum has everything you need to stay on top of market trends. With trustworthy data and a variety of analytics tools at your fingertips, you will produce the data you need to make sound business decisions—and the presentation materials you need to get stakeholder buy-in. Plus, with the help of our PureScore™ algorithm, your consumer data will be consistent, reliable, and accurate. Make decisions with confidence, knowing your marketing research is dependable.

The PureSpectrum Marketplace Platform and Insights Platform speak for themselves. See firsthand, and schedule a demo today.

About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.

In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.