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Norman Behrend joins the team as Managing Director, Central Europe. In this role broadening the coverage capabilities of the PureSpectrum European team, he will be focused on expanding business and the PureSpectrum corporate network in the region.

“I am excited to head up the Central European expansion of PureSpectrum. I believe that PureSpectrum’s obsession with quality and automation will bring tremendous value to researchers in this region,” Norman said. “I am confident that a local presence and close cooperation with our customers will significantly contribute to mutual future successes.”

Spending the last decade running the German business entity as a Managing Director at Cint, Norman sees the immense value in an automated offering like PureSpectrum.  He also has previous experience at Ciao Surveys and Mintel. 

“Geographic expansion starts with finding a great leader that understands the nuances of the local market,” Michael McCrary, Founder and CEO, said. “With Norman’s deep understanding of both market research and the Central European market, PureSpectrum will bring its feature-rich and easy-to-use platform that provides value to research agencies and high-quality sample suppliers.”

Despite global impacts on businesses throughout the last few months, it remains important for PureSpectrum to continue global expansion, grow coverage for clients and introduce other researchers to the benefit of quality automation. Based in Hannover, Germany, Norman will be driving these goals.

“I’m absolutely delighted to be reunited again with Norman at PureSpectrum. I know that his experience, reputation, and vast knowledge of the Central European market will be a huge positive for us,” Managing Director, EMEA Stephen Hughes said. “Norman is incredibly motivated to deliver a quality offering and that makes him the perfect candidate to lead Purespectrum into our next phase of expansion.”