PureSpectrum Acquires Inteligx: Insights Automation Adds White Glove Service Offering
LOS ANGELES, Calif., Sept. 28, 2020 – PureSpectrum, known as the quality-first sampling platform, today announced the acquisition of the market research services provider, Inteligx.
The purchase of Inteligx, based in Philadelphia, PA, enhances the PureSpectrum platform with an end-to-end service offering. PureSpectrum users will now be empowered to not just collect high-quality sample from the platform, but engage with a team of experts that will support the entire research data collection lifecycle.
“We’ve been laser focused on delivering researchers a powerful and intuitive self-serve sample purchasing platform while investing heavily in solutions to ensure high quality data. Many of our clients have complex research needs that require full service data collection”, Michael McCrary, Founder and CEO of PureSpectrum, said. “By combining the Inteligx white-glove service offering we can now offer clients self-serve and full-service solutions.”
PureSpectrum has developed integrations with multiple data collection platforms leading to more efficient and accurate data collection. By applying a technology-first mindset with premium service, researchers will enjoy speed, quality, and excellent service. Inteligx offers resources to aid in every step of the market research process. This acquisition will provide PureSpectrum and Inteligx clients with a full suite of MR solutions driven by a quality-first approach.
Todd Myers will join the PureSpectrum executive team and lead the Inteligx unit with the title of President. Myers has been in executive leadership roles at Kantar, Harris Interactive, Nielsen, and Confirmit over the span of twenty years. His deep understanding of market research and extensive experience at leading research agencies and technology firms will help drive the continued growth of PureSpectrum. Ian Kiernan, will remain actively involved post acquisition advising the business.
“We are really excited to continue the Inteligx mission as part of the larger PureSpectrum team. We feel strongly that for many customers the power of today’s research platforms can be best realized when combined with the support from research, operations and technology experts. Together we will optimally blend the people, platform, and best practices to help customers get the most of their research efforts.”
PureSpectrum is a rapidly growing research automation platform based in Los Angeles, CA. The company was founded in 2015 by industry veterans who knew there was a better way to sample. We are committed to providing our clients with automated technology to maximize quality, ease of use and speed to insights.
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.
In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.