At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means the quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see firsthand the human side of market research.

Outside the Boardroom – Tim Talley

High-quality respondents mean high-quality research findings. Ensuring that only the best sample feeds into the PureSpectrum marketplace gives our clients the confidence to stand behind their research. Vetting processes and continued work with each supplier keeps only the best sample flowing to surveys. 

Tim Talley and his team from SmithGeiger began using the PureSpectrum platform in 2017 and expected a lot: ease of use, high-quality data, and industry leading features, such as quota nesting. 

Tim stated “One of the major benefits of the PS platform is the intuitive quota nesting that takes place when a job is being set up. Nobody else does it this seamlessly.” 

Having tried different DIY technologies prior to PureSpectrum, they were familiar with the strengths and weaknesses of the other self-serve platforms. Today, SmithGeiger runs much of its work on the PureSpectrum platform where they are able to get projects up faster, trust the supply, and truly own their research.

To get into the marketplace, suppliers go through an intensive vetting process including reviews of privacy compliance, data quality practices and overall respondent experience. Once integrated into the platform, monthly performance metrics for each supplier, including PureSpectrum quality checks, and client feedback are reviewed. PureScore, PureSpectrum’s machine learning-driven scoring system that rates individual respondent quality on a 0-10 scale, further validates the quality of all supply. 

“We continue working with suppliers even after they integrate to improve their sample and conversion,” Director of Partnerships and Supply Lisa Divis said. “Ensuring the high quality of all sample that passes through the PureSpectrum platform is the highest priority for us.”