Arianne Larimer joins the team as VP, Client Development. In this customer-facing role, she will lead the east sales team providing PureSpectrum programmatic sampling and research automation to new and existing clients.

“I had the pleasure of working with Michael and David at one of my previous companies. When I found out they were leading PureSpectrum, I knew I had to get involved,” Arianne said. “Their people-first leadership attracts talent and unites teams to meet big, bold goals. I have seen them do it before and I am looking forward to seeing what we accomplish together.”

Several years of experience in the industry, most recently at VoxPopMe as Strategic Account Director, has provided her a deep understanding of the space from an end-user perspective as well as the technical components of automated solutions. 

“Arianne has earned a reputation in our industry for delivering memorable service and creative solutions to researchers, and that is PureSpectrum’s mission,” David Butler, Chief Client officer, said. “We are thrilled to have her on our team.”

The PureSpectrum platform gives companies the opportunity to focus more of their time and resources on their people by using technology to reduce time and budget spent fielding projects. “The PureSpectrum platform puts control back in the hands of our clients while we handle the technology,” Arianne said.

“We see hiring Arianne as an investment into the continued growth of PureSpectrum,” Michael McCrary, PureSpectrum Founder and CEO said. “She is passionate about creating and maintaining a customer-centric approach and we’re thrilled to have her lead our team in the east.”

About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.