“We recognize that it is an audacious goal to try to lift the standard of quality for the entire industry, yet PureSpectrum’s 2020 focus will be quality. It takes courage to take on this uphill battle; the pursuit is righteous.” – Michael McCrary, CEO and Founder

At PureSpectrum, we are committed to delivering quality, whether that means quality of data, quality of service, or quality of life. We look to build relationships beyond the traditional business setting. In our Outside the Boardroom series, you will get to see firsthand the human side of market research.

Business doesn’t always take place on a call, in an office, or at a conference. Sometimes it will take place on a mountain bike, at a sports game, or even at Starbucks. Truly mutually beneficial partnerships that are built to last happen at a more personal level. This is the PureSpectrum Experience.

We aim to showcase our dedication to quality and our dedication to experience in each part of this series where you will get to see the more personal side of market research professionals. To us, you are more than just your title. We pride ourselves on creating true partnerships rather than just business deals.

Take this journey with us this year and learn a little bit more about our team, our clients, how our platform will enable you to experience true quality.

About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.

In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.