Generating surveys using an automated approach can sometimes be limited in its ability to customize questionnaires to meet data collection needs. Our Storefront product is revolutionizing insights automation.

With Storefront Custom Questions and Custom Screener, you can customize your research templates by adding unique questions with an easy-to-use interface and automated reports, without the need to edit your template survey questionnaire.

What It Is

The Custom Questions module allows a researcher to set up and include Single-Punch, Multi-Punch, Input, Essay, and Grid questions. These questions will then be added to the end of the existing survey template.

Custom Questions provides you more control over your questions, answers, and survey results.

Why It Matters

Templatized surveys may not always meet your research needs. Utilizing Custom Questions saves time in setup while giving you more control over your survey. It empowers users to ask the right questions and gather the right responses, generate reports, and apply them to best address their business concerns.

If you have any additional questions about Storefront Custom Questions or how to get started on your own custom Storefront, please reach out to your Client Success Manager or to

About PureSpectrum 

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system,  PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.