It’s mid-May, which means many Americans are finishing the school year, planning summer vacations, and looking ahead to the fall. But with the lingering effects of the COVID-19 pandemic, rising inflation rates, and the stock market slump, it seems many plans are in flux. To better understand consumer sentiments, we took a temperature check on a variety of current trends and news stories. Using the PureSpectrum Insights Platform to quickly create and field an omnibus survey, we polled Americans on a variety of topics. Here’s some of what we learned:
To learn more about how you can quickly collect consumer sentiments to make data-driven marketing decisions, get in touch with our team! We’d love to show you how you can make your research simpler.
PureSpectrum interviewed 469 online respondents between May 5th and 6th, using the PureSpectrum Insights Platform. The platform is integrated with the PureSpectrum Marketplace which combines proprietary measurement tools and third-party data validation to quickly collect high-quality insights. The study targeted people within the United States and consisted of a general population audience of 18+ years old. This study uses a 95% confidence level to examine the data.
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.
In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.