At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means the quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see firsthand the human side of market research.
Outside the Boardroom – Tim Talley
High-quality respondents mean high-quality research findings. Ensuring that only the best sample feeds into the PureSpectrum marketplace gives our clients the confidence to stand behind their research. Vetting processes and continued work with each supplier keeps only the best sample flowing to surveys.
Tim Talley and his team from SmithGeiger began using the PureSpectrum platform in 2017 and expected a lot: ease of use, high-quality data, and industry leading features, such as quota nesting.
Tim stated “One of the major benefits of the PS platform is the intuitive quota nesting that takes place when a job is being set up. Nobody else does it this seamlessly.”
Having tried different DIY technologies prior to PureSpectrum, they were familiar with the strengths and weaknesses of the other self-serve platforms. Today, SmithGeiger runs much of its work on the PureSpectrum platform where they are able to get projects up faster, trust the supply, and truly own their research.
To get into the marketplace, suppliers go through an intensive vetting process including reviews of privacy compliance, data quality practices and overall respondent experience. Once integrated into the platform, monthly performance metrics for each supplier, including PureSpectrum quality checks, and client feedback are reviewed. PureScore, PureSpectrum’s machine learning-driven scoring system that rates individual respondent quality on a 0-10 scale, further validates the quality of all supply.
“We continue working with suppliers even after they integrate to improve their sample and conversion,” Director of Partnerships and Supply Lisa Divis said. “Ensuring the high quality of all sample that passes through the PureSpectrum platform is the highest priority for us.”
Through the partnership, PureSpectrum will continue investing in its strategic roadmap, with a focus on product innovation and platform scalability. These investments will accelerate innovation, expand what’s possible across the market research ecosystem, address critical industry challenges, and deliver long-term value to its customers.
“Market research is undergoing a meaningful shift toward greater automation and AI-enabled workflows as demand for high-quality human data and sophisticated response validation continues to grow,” said Dylan Hallman, Senior Vice President at TA. “PureSpectrum sits at the intersection of these trends, and its marketplace model positions the Company to play a central role in how insights are generated and consumed in the years ahead.”
“PureSpectrum has built a differentiated, category-defining platform at a moment when data quality and automation have become mission-critical for business decisions,” said Jason Mironov, Managing Director at TA. “Michael and his team have demonstrated strong execution and a clear vision, and we are thrilled to partner with them to scale the platform, invest in innovation, and support customers as their needs continue to evolve.”
Goodwin Procter LLP served as legal counsel to TA, and Deloitte LLP served as financial advisor. Payne Enterprises also advised TA on the transaction. Piper Sandler & Co served as exclusive financial advisor to PureSpectrum, and Cooley LLP served as legal counsel to PureSpectrum.
About PureSpectrum
PureSpectrum, launched in 2016 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and PureScore™, the industry’s leading respondent-level scoring system. Visit www.purespectrum.com for more information.
About TA
TA is a leading global private equity firm focused on scaling growth in profitable companies. Since 1968, TA has invested in more than 560 companies across its core sectors, including technology, business services, financial services, and healthcare. Leveraging its deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies deliver lasting value. The firm has raised $65 billion in capital to date and has more than 170 investment professionals across offices in Boston, Menlo Park, Austin, London, Mumbai, and Hong Kong. Learn more at www.ta.com.
Media Contacts
For TA:
Maggie Benoit
For PureSpectrum:
Stephanie Fuess