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LOS ANGELES, CA, September 28, 2022-  PureSpectrum’s commitment to fast growth and making research easier is further demonstrated with the addition of the new Chief Strategy Officer, Jonathan Flatow. Flatow has over 25 years of experience in business and legal operations, most recently serving as SVP of Corporate Development at Dynata. In this new role, he will help formulate, facilitate and communicate PureSpectrum’s strategic initiatives. Flatow will also serve as Chief Counsel.

Flatow has served in senior management positions in public and private companies in legal, administrative, and operational functions. As a managing partner of Reimagine Holdings Group, Inc., he has a proven track record of leading fast growth and critical functional development. 

Michael McCrary, PureSpectrum Founder and CEO, comments, “Jonathan has demonstrated organic and inorganic growth strategies specific to market research technology. He will be integral to PureSpectrum’s significant next steps. I’m thrilled to bring his experience and guidance internally, and his knowledge will only help grow PureSpectrum for our clients and future market research innovation.”

“I’m excited to be involved in an innovative, fast-growing tech firm in an industry I know so well.” Flatow shares. “Since its inception, PureSpectrum has seen incredible growth. I look forward to helping us reach the next level as Chief Strategy Officer.”

About PureSpectrum

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 and twice placed on the Inc. 5000 list.