Los Angeles, California, April 18, 2022- PureSpectrum’s commitment to making research simpler is exemplified by the organization’s continued focus on attracting talent with demonstrated product solution experience and leadership.
Market research customer solutions veteran Ron Franscella joins PureSpectrum as Executive Vice President. In his new role, Franscella will develop and implement comprehensive solutions for client success across the PureSpectrum product suite.
Franscella is the former Sr. Vice President at Dynata who oversaw sales, operations, and services for enterprise clients. Before Dynata, he was the Chief Customer Officer at Critical Mix and Chief Revenue Officer of North America for Toluna PLC. Always focused on growth, Franscella is known for delivering exceptional service to customers.
David Butler, Chief Client Officer comments, “We are thrilled for Ron to join PureSpectrum. He understands market researchers’ needs and delivers on them. Our clients will be the beneficiaries of Ron’s solution-focused experience.”
“The automation and the quality of sample are just a part of the reason I am joining PureSpectrum,” shares Franscella. “From the leadership team down, the team at PureSpectrum is world-class. I am looking forward to collaborating to solve our customer’s research challenges.”
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500, placed in the Top 50 of the GRIT Most Innovative Companies List, and ranked in the top 20% on the Inc. 5000 list.