Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...

Aggregating sample or multi-sourcing has increasingly become the norm for online data collection in quantitative market research. A confluence of...

This year SampleCon 2022 was again hosted at the beautiful Langham Hotel in Pasadena CA. The conference brought together a record number of...

Always focused on quality, PureSpectrum announces its newest data-science-driven innovation, PureText™. PureText™ works in conjunction with...

PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220...

PureScore™ “One of the major challenges we face in online primary data collection methods is data reliability and preserving the integrity of the...

PureSpectrum implemented PureScore™, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the...