LONDON, ENGLAND, November 20, 2025 – PureSpectrum, a leading global research marketplace, is expanding into the Middle East and Africa (MEA) region with the appointment of Nader Kobeissi, a seasoned market research leader. Kobeissi will spearhead the company’s expansion into one of the world’s fastest-growing and most strategically significant regions for digital research.
Kobeissi brings hands-on operational experience, commercial excellence, and deep regional expertise. His leadership unlocks a new chapter for PureSpectrum, strengthening the company’s ability to support clients with local expertise, on-the-ground presence, and trusted access to high-quality audiences across the MEA region.
Nader Kobeissi
SVP, MEA
“PureSpectrum stood out to me immediately. After more than 20 years in this industry, you learn how to recognize when a company has real momentum behind it.” Kobeissi shares. “They have always prioritized quality, investing in innovation, and attracting great people. That’s the type of company I want to help scale.”
Andy Cayton, Executive Vice President, EMEA, comments, “Kobeissi will establish PureSpectrum as the leading sampling platform across the Middle East and Africa. Our goal is not to just enter the market, we’re committing to it, investing in it, and building for the long term.”
Kobeissi’s addition reinforces PureSpectrum’s commitment to making researchers’ lives easier by bringing regional focus and high-quality data capabilities to one of the world’s most dynamic markets.
About PureSpectrum
PureSpectrum, founded in 2015 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and PureScore™, the industry’s leading respondent-level scoring system.
Driven by the core values of Simplicity, Transparency, Innovation, and Quality, PureSpectrum has earned recognition as MR Supplier of the Year, a five-time GRIT Top 50 Most Innovative honoree, and a Deloitte & Inc. Fastest Growing Company since 2020.