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Market Research Tools To Make Life Easier
PureSpectrum offers a complete end-to-end market research and insights platform. Built on the ethos of making researchers’ jobs easier, our customers are always at the forefront of our minds as we continue to push market research technology and data quality standards forward. In today’s fast-paced economy, we know that agile research is paramount to stay on top of rising trends, consumer sentiments, and rapidly evolving markets.
Online Survey Sample Marketplace
Backed by World-Class Support and Award-Winning Data Quality
The PureSpectrum Marketplace Platform is the industry’s most innovative fielding dashboard, connecting you to a marketplace of integrated panels. Create, launch, and manage surveys anytime in minutes, easily reaching your target markets and audiences. PureSpectrum is proud to have developed the industry’s first and only respondent-level scoring system, PureScore™, creating a new standard of data quality.
Empower your market research with better insights using the PureSpectrum Sample Marketplace Platform. Our market research tools provide both quality data and target audience delivery that market researchers can count on. PureSpectrum’s unique data quality measures, intuitive interface, and extensive field management features make it the complete sample solution.
Automated Fielding
Fraud Prevention
Deduplication Across Panels
Dedicated Support
Sample Management
Multi-Source Globally
Survey Tool Agnostic
No License Required
Market Research & Insights Solutions
Online survey tools to gather real-time consumer answers
Our Insights Platform empowers users to collect consumer research and insights for any business decision. Easy to use features assist with questionnaire design and include numerous question types, skip logic & advanced piping capabilities, and automatic basic data collection. Our state-of-the-art market research tools make it easy for users to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.
TRACK, MEASURE, ANALYZE
The PureSpectrum platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.
DATA AT YOUR FINGERTIPS
Using the largest consumer dataset available, get real-time results on a modern dashboard.
POWERED BY PURESPECTRUM’S SURVEY PLATFORMS
Take your survey from the field to the boardroom in hours not days. Data quality and speed you can trust.
What Our Clients Have To Say…
Latest Market Research Blog Posts
Where Quality Can Break: Understanding Continuity Inside the Survey
Traditionally, data quality systems evaluate respondents at specific stages of the survey journey: before entry, at the start, and at the end. Signals at each stage help confirm the respondent’s...
The Myth of the “Instant AI Survey Taker”
There has been considerable discussion this year about the idea that AI agents can instantly complete surveys and operate as autonomous respondents. These claims have garnered attention, but they...
The 2025 Quality Shift: A Practical Look at AI Fraud and PureScore™ 5.0’s New Safeguards
As we enter the final month of the year, we pause to reflect on what 2025 has taught us about the fraud landscape. AI was consistently in the headlines as the new emerging threat in our industry;...